Lourdes Perez:

Panama In charge of craft the brand & commercial strategy for the streetwear concept stores, developing a curated range of products according to each market in CAC, making it a profitable business, and connecting with the local consumer in an authentic way. Responsible of selection of product assortment for the stores, marketing initiatives and communication strategy: Digital and at POS, creating in partnership with local agencies, consumer engaging events to connect with the target audience.