Lucas Kibby: in HILLSBORO, OR

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow. The combination of YP’s Get Online, Get Found solutions (including website building, optimization, and managing web listings), the YP Local Ad Network and YP’s cross-platform search engine marketing, display and mobile impressions and direct mail advertising solutions makes YP a true marketing services agency for local businesses looking to grow their business. I consult, explain, and create specific digital and print marketing campaigns based on the needs of each local business, no matter how small or big.

As an Account Executive for the Oregonian Media Group: Hillsboro Argus, Forest Grove Leader, Beaverton Leader, The Oregonian, and Oregonlive.com, I helped businesses reach their desired customers with print (newspaper), magazine, digital and mobile impressions, search engine marketing, website creation, optimization and listing management, and social media advertising and marketing. Working for the #1 newspaper and news and info website in the state, I consult, explain, and create specific digital and print marketing campaigns based on the needs of each local business, no matter how small or big.

I managed the daily sales, circulation, and retail merchandise marketing of the three local newspapers in the Mid-Valley (Corvallis Gazette-Times, Albany Democrat-Herald, and Lebanon Express). During this time I increased Single Copy Circulation by 30% and reduced newspapers being sold out by 50%.My weekly tasks were to visit every location that sells our newspaper and manage their accounts while also organizing and planning merchandising marketing events or promotions. I also organized the distribution of the Entertainer, finding 50+ locations to display the 2000+ circulation and still growing. While circulation driver, I managed over 100 carriers who deliver our newspaper. During this time I increased job efficiency by creating a Circulation Driver station in the office and increased carrier retention by starting a monthly Carrier Newsletter. This position included delivering down routes, re-delivering missed newspapers to those who called our customer service line, and managing the carriers with their equipment for delivering newspapers.