Luke Shelton: Surf Instructor, Sales, Client Relations, Brand Ambassador in Santa Monica, CA

Administration of Surf Camps, Sales of Equipment and Exclusive Apparel Line, Sales of Private Events, Set Up of Events, Coordination between businesses, owners and clients, Social Media Marketing, New Client Generation, Brand Loyalty, Brand Recognition

Surf instruction to all ages and skill levels to hundreds of guests each day, recruit train and schedule surf instructors, keep up to date water rescue certifications, maintain equipment and keep detailed records of inventory and purchase orders, make company purchases, advise surf shop on specific equipment design needs and ordering, upsell equipment and coaching to guests, design streamlined protocol and equipment for company efficiency in operation, also high-performance surfing and brand ambassador for numerous popular surf products and high-touch brands, videographer.

Transport, set up, maintain, and breakdown Live Webcast Production center at major surfing contests internationally. World class filming for livestream webcast, ensure athlete coverage and product placement were effectively presented as per sponsor requirements.

Manage sales team, set goals and train salespeaople, close every sale, proper administration and filing of all official procedures and paperwork, coordinate client lists, meetings, and business partnerships to successfully execute business deals, set up sales floor and materials to appeal to clients.