Luke Sword: Portfolio Director - Sport Nutrition, Weight Management, Energy, Digestive Health in Park City, UT
Luke Sword
Portfolio Director - Sport Nutrition, Weight Management, Energy, Digestive Health
Park City | United States
Skills
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Work experience
USANA
Portfolio Director - Sport Nutrition, Weight Management, Energy, Digestive Health | 11/2017 - Current
Overseeing global product portfolio including Sports Nutrition, Weight Management and Digestive Health at a publicly traded industry leader with revenues exceeding one billion dollars in annual sales.
Nature's Sunshine and Synergy World Wide
Senior Product Manager | 11/2015 - 11/2017
A publicly traded company, Nature's Sunshine operates globally and sells hundreds of products in retail and direct channels. I'm overseeing product marketing initiatives for a variety of product categories including the strategy and architecture for the Synergy Elite Health launch in Asia November 2016 as well as the Trulum Skincare line introduction at the same time, both of which drove 17.6% growth ($13.4 Million) for Synergy in 2016. Overall I'm working with cross functional teams to evaluate and implement new market opportunities in Asia and Europe. Developing product concepts, brand strategy, product strategy, feasibility analysis, brand positioning, and managing product life-cycles to optimizing and innovate with consumer packaged goods in the nutrition, supplement and skincare industries.
Pro Guide Direct / Gear Wise
Head of Marketing and Ecommerce | 04/2013 - 10/2014
Lead a remote marketing and e-Commerce team supporting B2B SaaS marketing for outdoor products and influencer activation. We achieved significant momentum and proof of concept before funding was cancelled.
Leveraged digital marketing, traditional marketing, digital product management, merchandising, interface design and public relations for both B2B and B2C arms of the organization, facilitating 100% growth over the previous 2 years
Secured business development partners, Patagonia, Pure Fishing, The North Face, and Orvis
Supported partnerships with World Fishing Network, Bonnier Corp’s Sport Fishing Magazine, and Frontiers Travel
PROBAR LLC
Head of Marketing | 06/2011 - 04/2013
Reversed sliding sales and gained rapid momentum with a vastly improved product and brand offering. Achieved 20% year over year growth three years in a row
Rebranded and realigned product offering to sync with consumer experience needs
Developed retail merchandising plan and executed display strategy
Managed athletes, influencers, sponsorship events and trade shows
Developed digital strategy, eCommerce platform, and digital marketing partnerships including Expert Voice, Amazon, and more
Launch Pad, LLC
Marketing and Ecommerce Manager | 01/2006 - 05/2011
Managed two direct to consumer campaigns both in the top ten DRTV campaigns nationwide... Brainetics and Fullbar
Played critical role building Fullbar, LLC from a start-up concept to $30 million annually as well as a recognized national diet brand within three years
Actively gathered product experience insights
Managed marketing team of two and oversaw project management
Havoc Interactive / Havoc Labs
Web Designer / Creative Director / Project Manager | 12/2004 - 12/2006
Web Design / Creative Direction / Project Management
Managed web based projects from concept through completion
Managed resources and timelines
Oversaw search engine marketing, social media, website design and development
Implemented interactive digital marketing campaigns
Acted as creative director while managing projects
Web Designer / Advertiser
Designed / front end developed websites
Content management and implementation
Developed website architecture and wire-frames
Managed PPC Campaigns