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Marketing & Promotions Consultant / Independent Contractor

Freelance & Contract

MOTIVATED, ENGAGING MARKETING & SALES MANAGER WITH EXTENSIVE EXPERIENCE IN BUSINESS DEVELOPMENT,  STRATEGIC PLANNING & EVENT MANAGEMENT

Provided marketing strategy and execution management consulting services for various sports and entertainment clients including event and promotions planning, project management, and market research.

•	Managed event promotions and on-site coordination for Action Events, Event Pro Strategies & A.D.D. Marketing, driving brand awareness, product sampling, and consumer engagement for such brands as Nautica, Verizon, Samsung, Hi-Chew, Nestle, Snickers, Disney, Dimension Films, BMW, Intel, and UNLV.
•	Oversaw various brand-building events including project scoping, budget management, vendor coordination, and overall scheduling for various clients ranging from 100 to 2000 people in size. 
•	Analyzed customer targets for various night clubs and bars in Las Vegas and Hollywood through relationships with SpyOnVegas.com and Sneaks VIP Hollywood, ultimately recommending targeting strategy and implementing promotional campaigns to drive traffic. 
•	Designed and distributed marketing collateral as well as launched social media campaigns for entertainment clients to build awareness and promote events.
•	Provided promotions support, athletic training, and medical care services to sports organizations including USTA, LA Rugby Club, Mr. Soccer Camps, David Beckham Academy, MSL Combines, and US Track & Field.

Establish and manage several key company accounts, maintain excellent client relations through effective communication, resourcefulness, consistency, professionalism, and dedication.

•Solely responsible for searching, hiring, and educating thousands of staff per year for guerilla marketing events, in store promotions, character events and mobile marketing campaigns. Accountable for making sure each staff member is punctual, professional, and well versed in the client’s talking points. 
•Evaluate each market / event and determine staff pay rates, client bill rates, and invoicing
•On call to act quickly and efficiently to fix last minute problems and emergencies that arise before and during events

Account Manager

Developed marketing outreach to expand reach of chiropractic and massage service awareness within a 10 mile radius through grassroots marketing, B2B events, massage demos, and community events.  

•	Signed up 20+ clients for evaluations that would include chiropractic services and massage.  
•	Increased revenue by 15% by expanding services with existing clientele.

Director of Marketing

Managed staff of 6-15 employees for electronics recycling collection events. Oversaw budget of $30K, tracking event collection as well as employee wages, advertising budgets, and other business expenses. 

•	Increased attendance of community events by 1000+ households by expanding marketing reach through volunteer recruitment, & by implementing improved community awareness and promotions.  
•	Created marketing plan to drive new clients by outlining marketing strategies, partnership with non-profit organizations, community building, B2B outreach, and surveys.
•	Increased miscellaneous event revenue by 50% though fundraising efforts and sales of company services.

Marketing & Events Coordinator

Managed staff of six in increasing membership and providing nutritional advice. Oversaw budget of $200K, tracking center revenue as well as employee salaries, supply inventory, and other business expenses. 

•	Created marketing plan to drive new clients by outlining marketing strategies with public relations, community building, B2B outreach, surveys, and the introduction of new product line.
•	Increased and diversified clientele by 100 new clients by implementing improved communications and promotions. 
•	Hired and trained staff on sales and nutritional information to drive sales and improve service delivery.

Center Director

Developed marketing outreach and program improvement plans to expand reach of Team to Win / Sports Mentoring Programs. Served as a certified athletic trainer providing medical care for events and programs while managing a team ranging from three to ten in size.

•	Innovated Sports Mentoring programming by implementing informational presentations, creating team competitions and theme days, and providing lesson plans for college and high school students.
•	Developed and managed strategic relationship between Foundation & Long Beach Polytechnic High School, increasing involvement and exposure.

Athletic Trainer / Business Associate

Led team of 30 in marketing and promotions planning and execution for full scale event production company providing turnkey solutions for event ranging in size from 50 to 1200 people.

•	Managed territories of Los Angeles, South Bay, San Gabriel Valley, and Orange County, providing event coordinator, booking agent, and sales and marketing activities.
•	Increased attendance by 50+% by expanding marketing reach through volunteer recruitment and increased structure by establishing weekly team meetings to share best practices and suggestions. 
•	Negotiated deals with customers (e.g., schools, restaurants, banquet & event halls) and vendors (e.g., sound and lighting equipment) to ensure pricing and terms that were beneficial for the business.

Head of Promotions and Grassroots Marketing

Find out detailed information about Lydell Carin, Marketing & Promotions Consultant / Independent Contractor in Temecula, CA

Lydell Carin: Marketing & Promotions Consultant / Independent Contractor in Temecula, CA

Lydell Carin

California State University-Long Beach

California State University-Long Beach