Bachelor of Business Administration in Management

Assistant Brand Manager

Administration & Clerical

• Manage the development of 591 skus, GKM documents, and Microsoft Project Online for the launches of Yankee Candle Signature, Well Living, and Studio Collections concurrently
• Own the product roadmap as the go-to-market brand lead for the renovation of an outdated candle form
• Spearhead the development of 2 customer specific skus, coordinating efforts across engineering, packaging design, and graphics to meet both the ship-to-trade date and all rigorous requirements on a 90% shortened timeline
• Collaborate with sales, marketing, and other cross-functional teams to develop financial forecasts, product specs, and sell-in decks for a renovated product line, resulting in the product earning 20% more doors than planned
• Partner with photography to develop and categorize approximately 3,146 product images for ecommerce channels
• Perform competitive market research and create price ladders for a specific candle category, influencing the strategy, design, and pricing for a new product line
• Work with CMI and EMEA counterparts to understand user personas when developing product stories and vision
• Present reports to leadership on project progress, ensuring alignment from idea to launch phases
• Analyze POS data to understand post-launch product performance and identify opportunities for growth

• Designed and created 200+ pieces of jewelry annually, and developed designs for branding and packaging
• Sold to customers at local craft fairs and consigned with local retailers

Co-owner

• Generated new clients and leads by creating appealing marketing content
• Developed over 25 appraisal packages by describing the assets of the practice, highlighting the reasons for the valuation, and procuring all relevant data and visual summaries
• Utilized market data and valuation methodology to calculate the value of approximately 105 dental practices
• Streamlined the valuation process in Microsoft Excel, increasing calculation efficiency by 50%

Analyst and Marketing Assistant

• Provided one-on-one assistance to students in the subject areas of math, writing, and accounting
• Facilitated communication among other tutors and management to help develop enhanced methods of problem solving during tutoring sessions

Associate Tutor

• Managed sales associates in various departments and resolved omnichannel inefficiencies
• Presented to the district manager, and reported my analysis of the store's opportunities for growth, marketing campaign outreach, and consumer engagement
• Supervised a floor set update project in the juniors' department, and came up with creative solutions to optimize the small floor plan

Store Management Intern

Find out detailed information about Lydia Kasper, Assistant Brand Manager in Greenfield, MA

Lydia Kasper: Assistant Brand Manager in Greenfield, MA

Lydia Kasper

Isenberg School of Management