Communications Manager

Digital & Media

I am a results driven, people-loving, curious, and enthusiastic marketing strategist. I have expertise in elevating revenue and awareness for lifestyle, health and wellness brands through developing and executing strategic digital marketing campaigns to build and cultivate brand engagement. As well as, pitching campaign metrics and ideas to senior leadership. I am recently relocated to Seattle.

Develop and lead the messaging strategy for provider communications for the largest health insurance company in Montana.
• Developed messaging strategy for consumer positioning.
• Developed creative brief and messaging content.
• Increased email open rates to 60%, with an average at 40%.
• Increased email link clicks to 16%.
• Improved brand reputation score YOY 2 points, 11 points higher than the competition.
• Contribute to planning and implementation of industry trade shows and meetings.

Outside Magazine named one of the eight toughest races in the world. This created a $1 million revenue stream in a time of year that historically produced a net loss.
• Directed and managed athlete ambassador, professional athlete visits and photography/videography programs.
• Planned and implemented Powder Magazine's "Powder Week" three years in a row as well as Subaru's Winterfest at Big Sky Resort, and the annual Boyne Resorts Partner Summit.
• Delegate on Montana Governor Steve Bullock's 2014 and 2015 international trade missions to China, Taiwan, and South Korea.

Director of Marketing

Hands-on creator of competitive digital and traditional marketing strategies for Big Sky Resort, Montana's darling for destination tourism.
• Developed and executed digital marketing strategy and paid advertising campaign across multiple lines of business and audience segments.
• Created email marketing strategy and led execution.
• Managed CRM audience segmentation.
• Cultivated brand engagement through content creation and loyalty programs.
• Website content management using content management editor and HTML.
• Organized and implemented trade show calendar, booth and promotional materials.

Marketing Manager

Find out detailed information about Lyndsey Owens, Communications Manager in Seattle, WA

Lyndsey Owens: Communications Manager in Seattle, WA

Lyndsey Owens

Montana State University

University of Montana