Lyndsey Owens: Communications Manager in Seattle, WA

Lyndsey Owens

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Communications Manager
Seattle | United States
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Work experience
Image Blue Cross and Blue Shield

Blue Cross and Blue Shield

Communications Manager | 02/2018 - Current

Develop and lead the messaging strategy for provider communications for the largest health insurance company in Montana. • Developed messaging strategy for consumer positioning. • Developed creative brief and messaging content. • Increased email open rates to 60%, with an average at 40%. • Increased email link clicks to 16%. • Improved brand reputation score YOY 2 points, 11 points higher than the competition. • Contribute to planning and implementation of industry trade shows and meetings.
Image Big Sky Resort

Big Sky Resort

Director of Marketing | 01/2012 - 02/2018

Outside Magazine named one of the eight toughest races in the world. This created a $1 million revenue stream in a time of year that historically produced a net loss. • Directed and managed athlete ambassador, professional athlete visits and photography/videography programs. • Planned and implemented Powder Magazine's "Powder Week" three years in a row as well as Subaru's Winterfest at Big Sky Resort, and the annual Boyne Resorts Partner Summit. • Delegate on Montana Governor Steve Bullock's 2014 and 2015 international trade missions to China, Taiwan, and South Korea.
Image Big Sky Resort

Big Sky Resort

Marketing Manager | 02/2007 - 01/2012

Hands-on creator of competitive digital and traditional marketing strategies for Big Sky Resort, Montana's darling for destination tourism. • Developed and executed digital marketing strategy and paid advertising campaign across multiple lines of business and audience segments. • Created email marketing strategy and led execution. • Managed CRM audience segmentation. • Cultivated brand engagement through content creation and loyalty programs. • Website content management using content management editor and HTML. • Organized and implemented trade show calendar, booth and promotional materials.
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