Creative Agencies

Music

A marketing professional with well-rounded experience in brand management, marketing strategy, agency management, and relationship building.

• Manage and implement the comprehensive marketing strategy for Field Station: Dinosaurs, overseeing advertising, events, group sales and promotional initiatives
• Develop PR and communications strategy and oversee agency in implementation
• Increased advance sales in 2014 to over three times prior year and group sales business by 10% year over year
• Media placement and buying within the New York and New Jersey markets inclusive of print, broadcast, digital, and outdoor 
• Oversee and manage the marketing budget 
• Work with the team to develop and execute the social media campaign for the park, inclusive of Facebook, Twitter and Instagram campaigns, growing the Facebook following from 5K to over 10K fans in first 4 months of employment and to over 20K to date
• Oversee the production of a wide range of advertising materials including print, digital, outdoor, TV and radio 
• Implement a stronger overall digital campaign inclusive of more advanced placements (search, display, direct re

Director of Marketing

• Managed the show marketing team for the East Coast division of Cirque du Soleil to implement all marketing strategy, maintain brand standards, manage budgets and develop promotional initiatives for a portfolio of 4 shows
• Oversaw the launch of the premiere engagement of Zarkana at Radio City Music Hall in the summer of 2011 working with all teams (both internal and external) to align strategy with the organizational goals, maintain brand standards and oversee a budget of $10 Million resulting in sales of over $40 Million in tickets over a 4 month limited engagement
• Oversaw the tour of Zarkana to Madrid, Spain in the winter of 2011 following the launch in NYC with emphasis on maintaining the brand integrity of Cirque du Soleil in the market while managing strategy, brand execution and media placement resulting in exceeding our ticket sales goal by 7%
• Oversaw the launch of Banana Shpeel (Chicago, New York, Toronto & San Francisco) working through multiple changes to brand strategy

Senior Marketing Manager

•  Managed the show marketing teams for the Resident Shows Division of Cirque du Soleil to implement all marketing strategy, maintain brand standards, manage budgets and develop promotional initiatives for a portfolio of 5 shows including: “O”, The Beatles LOVE, Mystère and KÀ in Las Vegas and La Nouba in Orlando
• Maintained positive relationships with partner hotels in Las Vegas as well as the Walt Disney World Resort in Orlando 
• Worked with the creative, brand and agency teams to execute new creative development for both La Nouba and Mystère
• Developed promotional plans for each show to include local initiatives and national promotions both internally and in cooperation with MGM Resorts International and Walt Disney World teams
• Act as the brand gatekeeper for all shows within my portfolio by maintaining brand standards across all initiatives to ensure consistency and adherence to brand guidelines
• Collaborate with all internal partners to create cross-promotional opportunities

Marketing Manager

• Managed Broadway team, including Group Sales Manager, Broadway Marketing Assistant, Broadway Operations Assistant, related team members, interns and outside consultants to implement all marketing, press and promotional initiatives for Cadillac Broadway Series (Total of 22 productions including Disney’s The Lion King, Wicked, Monty Python’s Spamalot & Oprah Winfrey presents The Color Purple) 
• Oversaw the placement of $2-4 million in media annually in the Philadelphia market 
• Supervised Group Sales team to develop marketing initiatives to increase sales including direct mail initiatives, telemarketing campaigns and events 
• Planned and produced major promotional events including: Group Sales events for Wicked, Disney’s The Lion King, and The Color Purple; On-sale Events for Disney’s The Lion King, Wicked and Spamalot; Season Announcement Press Conference 
• Negotiated and implemented media, press and third-party promotions including, but not limited to those with: WPVI (6- ABC), T

Senior Marketing Manager, Broadway

• Supported Marketing Manager in advertising of all Broadway shows including: The Lion King, Beauty and the Beast and the
launches of both TARZAN and Mary Poppins
• Interfaced with advertising agency on all media and promotional projects
• Managed Group Sales media buys and marketing initiatives through placement of ads as well as direct mail initiatives
• Monitored progress of printed materials from design through distribution
• Maintained accounting documents for media budgets
• Processed and organized all requests for marketing assets in order to maintain consistency with brand standards across all
productions
• Developed all e-blasts through Ticketmaster MailManager software from design through distribution including programming

Advertising Coordinator

• Supported Director of Marketing and the Broadway team in marketing of all Broadway at the Academy productions
• Planned and executed special events including, but not limited to: EVITA Children’s Choir Auditions, Riverdance Master class, Broadway at the Academy Open House, Media drops
• Managed and developed team of marketing interns
• Developed Group Sales marketing initiatives including:Introduction of annual mailing of full-season materials for both the Broadway and Kimmel Center Presents series; Maintenance and organization of Group Sales lists
• Monitored progress of printed materials from design through distribution
• Maintained budgets and analysis for the Broadway department
• Prepared advertising settlements for all Broadway shows
• Executed “Broadway at the Academy Kids Club”, boosting subscription sales by 10%

Broadway Marketing Associate

• Coordinated Grand Opening campaign, ensuring proper implementation by stores
• Executed programs to boost sales of low performance stores
• Packaged and distributed Grand Opening Welcome Kit to store managers
• Maintained analysis of all Grand Opening store coupons and overall store performance

New Store Coordinator

• Assisted in planning of client appearances including: Linda Eder “Broadway My Way” CD Release Concert; Carnegie Hall, Feb. 19, 2003
• Compiled clippings for client press kits
• Maintained database of press and media contacts

Publicity Intern

Find out detailed information about Lynne Schreur,  in Lake Forest, CA

Lynne Schreur: in Lake Forest, CA

Lynne Schreur

Montclair State University