Lynne Schreur: in Lake Forest, CA

• Manage and implement the comprehensive marketing strategy for Field Station: Dinosaurs, overseeing advertising, events, group sales and promotional initiatives • Develop PR and communications strategy and oversee agency in implementation • Increased advance sales in 2014 to over three times prior year and group sales business by 10% year over year • Media placement and buying within the New York and New Jersey markets inclusive of print, broadcast, digital, and outdoor • Oversee and manage the marketing budget • Work with the team to develop and execute the social media campaign for the park, inclusive of Facebook, Twitter and Instagram campaigns, growing the Facebook following from 5K to over 10K fans in first 4 months of employment and to over 20K to date • Oversee the production of a wide range of advertising materials including print, digital, outdoor, TV and radio • Implement a stronger overall digital campaign inclusive of more advanced placements (search, display, direct re

• Managed Broadway team, including Group Sales Manager, Broadway Marketing Assistant, Broadway Operations Assistant, related team members, interns and outside consultants to implement all marketing, press and promotional initiatives for Cadillac Broadway Series (Total of 22 productions including Disney’s The Lion King, Wicked, Monty Python’s Spamalot & Oprah Winfrey presents The Color Purple) • Oversaw the placement of $2-4 million in media annually in the Philadelphia market • Supervised Group Sales team to develop marketing initiatives to increase sales including direct mail initiatives, telemarketing campaigns and events • Planned and produced major promotional events including: Group Sales events for Wicked, Disney’s The Lion King, and The Color Purple; On-sale Events for Disney’s The Lion King, Wicked and Spamalot; Season Announcement Press Conference • Negotiated and implemented media, press and third-party promotions including, but not limited to those with: WPVI (6- ABC), T

• Supported Marketing Manager in advertising of all Broadway shows including: The Lion King, Beauty and the Beast and the launches of both TARZAN and Mary Poppins • Interfaced with advertising agency on all media and promotional projects • Managed Group Sales media buys and marketing initiatives through placement of ads as well as direct mail initiatives • Monitored progress of printed materials from design through distribution • Maintained accounting documents for media budgets • Processed and organized all requests for marketing assets in order to maintain consistency with brand standards across all productions • Developed all e-blasts through Ticketmaster MailManager software from design through distribution including programming

• Supported Director of Marketing and the Broadway team in marketing of all Broadway at the Academy productions • Planned and executed special events including, but not limited to: EVITA Children’s Choir Auditions, Riverdance Master class, Broadway at the Academy Open House, Media drops • Managed and developed team of marketing interns • Developed Group Sales marketing initiatives including:Introduction of annual mailing of full-season materials for both the Broadway and Kimmel Center Presents series; Maintenance and organization of Group Sales lists • Monitored progress of printed materials from design through distribution • Maintained budgets and analysis for the Broadway department • Prepared advertising settlements for all Broadway shows • Executed “Broadway at the Academy Kids Club”, boosting subscription sales by 10%

• Coordinated Grand Opening campaign, ensuring proper implementation by stores • Executed programs to boost sales of low performance stores • Packaged and distributed Grand Opening Welcome Kit to store managers • Maintained analysis of all Grand Opening store coupons and overall store performance

• Assisted in planning of client appearances including: Linda Eder “Broadway My Way” CD Release Concert; Carnegie Hall, Feb. 19, 2003 • Compiled clippings for client press kits • Maintained database of press and media contacts