Lysandra Ha: Marketing Coordinator in Midway City, CA

• Plan, attend, and coordinate actions leading up to trade shows, events, and sales meetings throughout the year • Coordinate video and photo shoots for media channels • Assist in creative processes for user interface product development and package design • Manage and oversee email outreach, content development, and email blasts to 117K+ contacts on Constant Contact • Create and design advertisements and email blasts for magazines and partnerships • Manage all social media strategies, promotions, and daily updates as well as ensure excellent customer experience across all channels • Monitor press highlights and digitally publish monthly press newsletter on Issuu • Coordinate creative development process and deadlines with advertisement agency • Track and meet all deadlines on multiple partner calendars • Compose press releases and reach out to media and journalists for reviews and articles ***See more on resume***

• Managed appointment books for over 20 stylists daily • Maintained relationships with multiple product vendors • Received and track product inventory from multiple vendors • Intercepted incoming calls on multi-line phone system from clientele and organize appointment times • Up-kept organized, neat, and consistent work environment for all stylists and clients

• Edited and provided news content for SCPGA website and maintainted communications with PGA Professionals through various media outlets • Maintained social media handles including managing profiles and creating relevant content • Assisted in production of event media coverage for tournaments as well as event signage design • Fulfilled administrative work as needed by SCPGA staff

- Authored blogs for website regarding business media and branding - Built on web writing experience through exercises and workshops

• Acted as retail merchandise and buyer for products/services • Coordinated visual display merchandising • Managed front of house employees and created interpersonal relations with vendors and 100+ clients/day • Managed social media handles and created relevant social media content *Started as a cashier from January 2010 – June 2011 *Promoted to Shift Lead/Office Assistant from July 2011 – July 2013 *Promoted to Assistant Manager from July 2013 – December 2014

• Produced partnerships with businesses and media supporters • Established relationships with leaders in the Japanese community • Created a replicable working business plan