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Director of Global Digital Strategy; IT Solution Development

Marketing & Sales

Community, content, and commerce are my currency. I build brands with innovative strategies across technical, marketing, and social disciplines. A dynamic, experienced leader, I create and implement tactical initiatives across many disciplines and departments.

I'm happy. In everything I do, I want to help others become happier. As an entrepreneur, I founded DailyHap.com, a daily action-based website, to fulfill a cultural need for support in the quest for happiness. 

Digital Director for Orange Coast Magazine (orangecoast.com), where I lead digital strategy covering editorial content, digital marketing, and business revenue.

Create and execute strategy across all digital properties for a $2.4 billion global company of 100,000 employees. Responsible for leadership across multiple channels including social media, website, internal & external communications, paid digital campaigns, brand stewardship.
Leadership of digital team and cross-­functional teams; built corporate social media department and manage social media teams in 146 markets. Includes hiring, training, ongoing development of corporate team of 5; regional and local teams of 3-5 people ea.
All website development, including internal and external websites, from start to finish: concepting, business requirements, RFP process and vendor selection, development, project management, QA, release, communications, and ongoing monitoring, maintenance, and content and feature management. Cross­-functional business objectives targeting new customer acquisition, retention, and growth as well as recruiting and new employee acquisition, retention, and growth.

Building digital strategy plans that include website design and development, writing, editing, and producing content, and social media and community building. Clients are national, regional, and local companies and publications in a variety of subject areas. 

Online:
http://www.DailyHap.com
http://www.LyssaWrites.com
http://www.YouAreMyCelebrity.com

Print:
Orange Coast, ASPEN (Managing Editor Summer 2012, Food & Wine Classic Anniversary edition), HOUSTON and DC Modern Luxury, Shape, Life & Style, Austin Monthly, San Antonio

Writer, Editor, Content Producer & Digital Media Strategist

DailyHap.com is a website designed to create a community of happy people and encourage people to openly, genuinely pursue happiness. Daily Hap utilizes a gaming strategy and stellar content to guide people to Achieving Happiness 1 Day at a Time.

Founder / Boss, Badass of Site & Strategy

Director of digital department. Oversee all digital planning as it relates to Orange Coast magazine, including website, email, social media, mobile/tablet devices, in both editorial and business capacities. Primarily tasked with managing content strategy and tactical execution online and creating compelling user experiences in all interactions with the Orange Coast brand; secondary responsibility to bring in digital revenue both in traditional advertising streams and by launching creative new initiatives.

OrangeCoast.com | @orangecoastmag on facebook, twitter, pinterest, instagram | Digital Strategy for editorial, sales, and marketing

Digital Director

Partner/officer of startup company building destination websites, mobile apps, and communities. Develop and implement editorial direction, tone, look and feel for EndlessBeauty.com, a women's lifestyle site dedicated to a fresh look at beauty (since shuttered). 

Plan, craft, research, create, write, assign, and edit all content on site, including written and interactive content: service pieces, product reviews, news briefs, the blog, videos, slideshows/photo galleries, contests, giveaways, polls, and social media packages. Facilitate business development and strategic partnerships; project managed website redesign; track and utilize analytics to inform content decisions; manage team, hiring, and training.

Editorial Director

Head of not-for-profit business unit that developed, launched, and operated www.austinpost.org. Wrote 2-5 articles daily and edited 5-10 articles daily from a team of 125+ writers. Created and managed SEO strategy and analytics initiatives. Developed social media and direct marketing campaigns, as well as created and managed partnerships and partner relations.

Editor in Chief

Direct Marketing Manager

Assign, write, and edit stories for four publications: a local lifestyle publication, a regional lifestyle glossy, a national consumer/industry hybrid publication, and a national industry tabloid.

Editor

Coordinated "Men of Style" feature while writing several other features, compiling calendar listings, and attending events.

Special Projects Editor

All costume design for feature-length independent film.

Costume Designer

Find out detailed information about Lyssa Myska Allen, Director of Global Digital Strategy; IT Solution Development in Austin, CA

Lyssa Myska Allen: Director of Global Digital Strategy; IT Solution Development in Austin, CA

Lyssa Myska Allen

Rice University

Southern Methodist University