Bike

Golf

Fashion

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Outdoor

Skate

Snow

Streetwear

Surf

Snowboarding

Travel

Surfing

Swimming

Reading

Guitar

Proven leader who in most recent role increased revenue by 102% and substantial efficiencies, while dropping SKU count by 10%. Drove outlet business to 25% of company revenue, with 50% of EBIT. Increased gross margin dollars at Outlet stores by $1M in first two years overseeing the division. Identified problem areas, team dynamic flaws, and found solutions to create better work flow, and increased communication. Extensive travel and working abroad (Switzerland and England) shaped cross-cultural team building skills.

Directed the Buying, Planning, and Allocations teams of the retail division.  Delivered revenue and margin targets.  Led the retail administration team through providing big picture brand, revenue, and team goals.  Collaborated with key cross-
functional partners to elevate retail in a wholesale-driven business. Built, maintained, and held team accountable to yearlong go-to-market calendar.

Leadership:
Supervised, coached, and lead 29 store managers on brand, selling culture, and delivering premium customer service
Analyzed store manager feedback to maximize sales by increasing inventory, running regional promotions, and offering regional special make up product
Overhauled visual presentation in stores to optimize top selling categories: shrunk women's footprint, increased tee shirt footprint, created a hat destination near point of purchase, delivered more SKUs of boardshorts and walkshorts to create power walls of high margin product
Partnered with sales department to differentiate product offering of outlet stores from wholesale accounts
Conducted monthly local store visits and quarterly regional visits resulted in direct communication from stores to headquarters, product changes to maximize sales by region, correcting inventory to maximize sales and minimize operational bottlenecks

Planning:
Analyzed past seasons' sales and initiated wholesale and retail cross-functional buy meetings to best leverage inventory company-wide.  Result: company inventory decreased 25% and increased gross margin company-wide by 0.5ppts
Planned yearly revenue and margin goals for fleet of stores, by planning each stores' goals through past year's sales, current performance, and opportunity in marketplace
Led seasonal buys and monthly open to buy meetings for outlet fleet of stores to meet revenue and gross margin targets
Directed allocators to increase or transfer inventory at store level
Decided all promotions for both outlet and full price doors to ensure revenue and sell-through rates were met

Merchandising:
Set the omni-channel merchandise direction for buyers to develop regional and brand-right assortments for stores
Differentiated product from competitors through brand and product story-telling in stores
Identified special make up business to drive revenue and year-over-year growth
Collaborated closely with e-commerce team for cohesive brand presentation, product launch timing, and marketing of key
styles


Director - Retail Planning/Merchandising

Increased gross margin dollars at Hurley outlet stores by $1M in first two years
• Beat margin targets and budget goals for outlet stores in 2012, 2013, and 2014
• Developed and implemented a robust rebuy program of key categories with a “never out” philosophy for outlet stores
• Gained trust of senior wholesale business leaders by explaining my role as brand steward and business partner as Outlet
stores’ leader
• Trained and mentored both direct reports and fleet of store managers
• Participated in Nike Global Retail Summits

Divisional Merchandise Manager - Retail

Senior Merchandiser

Increased woven top sales over last three years by 30%, while decreasing style/colour count by 16%
Grew units sold per style by 40%
Edited design decisions for pricing, fabric sharing, and e
ffi
cient use of product
Developed product calendars for each season
Traveled to Hong Kong, China, Korea quarterly to work directly with manufacturers
Presented line to sales reps and wholesale accounts quarterly
• Project Managed seasonal catalogues with outside freelancers and internal employees

Merchandiser - Woven Tops

Developed and merchandised men's global streetwear and accessories line
Presented seasonal lines to global sales teams in Europe twice a year
Responsible for trim development, approval, mold charges, and inter-vendor communication
Negotiated prices for improvement in gross margin

Product Manager - Streetwear

Implemented production and logistics procedures
• Authored communication procedures and oversaw production of sales samples in Hong Kong
• Managed sales-sample coordinator position and on-time delivery of samples to reps

Director of Operations

Developed and analyzed weekly financial reporting template for geographical regions
Attended and participated in European Sales Meetings in Barcelona conducted in Spanish
• Coordinated marketing, finance, and supply chain needs of the European subsidiary
• Anticipated supply chain and production issues and generated resolutions

Mac Feller: in Corona del Mar, CA

Mac Feller

California Polytechnic State University San Luis Obispo

Graduate School of Management, University of California