MacKenzie Kline: in San Diego, CA
Work experience
Insidesource
Brand & Bid Specialist | 11/2018 - 04/2020
•Responsible for detailed planning, organizing, developing and delivering excellence in competitive RFP proposals.
•Worked directly with executives on project presentations and crucial client-facing materials.
•Use of strong analytical, organizational and communication skills; providing strategic and executional leadership across sales teams to create RFPs and bids that are clear and creative for clients.
•Key member of the Marketing team, helping to drive and lead the creative development of internal and client-facing content. Acting as a multi-location brand ambassador, working with company offices throughout the Bay Area.
•Assisting various departments in design and sustaining campaign use from inception to completion, including the creative content strategy and integration across functions.
•Proactive in conception, organization and execution of internal and external events. Including designing concepts for furniture and art installations, video editing and creating promotional materials.
•Established processes and documentation to ensure the content is on brand and the content story is universal across all marketing materials.
BeShine Thailand
Remote Design Consultant | 04/2018 - 03/2020
•Assisting in company brand content development & social media presence building to refine and increase sales.
•Working directly with executive team to build Marketing team and consult on company direction in advertising, product design, package design, content creation, strategic marketing development, & collateral management.
SJSU Spartan Advertising Club
Social Media Coordinator | 06/2017 - 05/2018
•In charge of managing all social media accounts for on campus AAF chapter and developing a plan for social content across multiple platforms.
•Utilized Illustrator and the Adobe Spark Suite to create engaging, motivating, and informative posts to promote events, workshops, and guest speakers.
•Conceptualized and created original graphics.
•Work included video editing, photography and event promotion.
WebEnertia
Design Associate | 11/2017 - 04/2018
•In charge of deliverables for clients, including event signage, website advertisements and marketing materials. Work included both digital and print, working with internal teams and external vendors.
•Responsible for all company branding, leading in the creative process in creating and publishing designs.
•Lead the team in creating Logobug campaign for social media which received a Gold Addy Award.
Adobe
Design Consultant | 05/2015 - 08/2016
•Design consultant for an international company, primary focus on creating and completing wall decals for office spaces at company headquarters.
•Responsible for creating mock-ups, imagery and executing designs for wall installations and graphics in multiple conference rooms and collaboration spaces.
•Worked individually and with a team, utilized Illustrator and photoshop.