Mackenzie Lamberton: Ecommerce Merchandiser, Splendid in LOS ANGELES, CA

Oversee the Splendid ecommerce business. Present • Pull selling reports daily to understand KPIs, business needs, and opportunities. • Manage all promotions and asset changes on site. • Work cross functionally with buyers, planners, creative and marketing teams to ensure our messages and strategies are aligned in the most effective way to drive the business. • Discover new features and site enhancements that will promote sales. • Preform A/B testing when necessary to ensure site optimization. • Coordinate photo shoots twice a month and ensure that all product gets shot and uploaded to the site in a timely manor.

Oversaw the men's digital business. Nov 2018 • Researched market trends to ensure emails and site content are on trend and relevant. • Communicated with buyers and planners to ensure all product is represented online in the most appropriate way to drive sales. • Created and managed a photo shoot calendar that ensures product is live in a timely manor and in advance of other wholesalers. • Managed all content and product uploads. • Was responsible for providing weekly selling reports to upper management and creating new reports when necessary. • Supervised one direct report and consistently work to grow his skill set.

Ensured that all website content is relevant, on trend, and promoted as needed. July 2018 • Pulled reporting on a daily basis to analyze brand sell through and the overall business of the company. • Worked with marketing and social teams on strategies, promotional emails and marketing content. • Collaborated with the planning team to curate a monthly POS cadence. • Partnered with buyers and studio teams to manage and prioritize inventory and website postings.

Managed all service channels to ensure personalized luxury service is provided. Feb 2017 • Constructed clear and accessible lines of communication for current and potential VIP customers. • Liaised with other internal departments to ensure issues affecting customer orders and are resolved. • Collaborated with stylists to build and maintain relationships in all scopes of business.