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Executive Producer

Executive

Resourceful and driven Digital Marketing and Media Content Producer with national experience in the creative development, design and successful execution of 100+ campaigns. Providing leadership and creative vision which drives teams to meet goals, while focusing on creatively executing engaging, relevant, and high quality content. Diplomatic problem solver with great communication skills who is organized and excels in the creative digital marketing environment under demanding conditions. Balances a sense of urgency with a calm and confident demeanor, ensuring the end goal is kept in sight without losing focus on the tasks at hand.

• Develop creative engaging branded content for leading brands; from ideating, designing, producing and editing videos/graphics
• Ensure accuracy in content output and across brand standards while working with cross functional teams, collaborating with key stakeholders, sponsorship partners, and agency partners. 
• Design programming and create content to drive brand and marketing messaging in accordance with brand strategies
• Fulfill contractual obligations, including communications, vendor coordination, schedule creation, budget administration, rehearsal and day of production coordination
• Oversee preparation and management of production budgets to deliver at or below projected costs
• Manage multiple simultaneously occurring productions, including logistics, contract signing, fee collection, venue walkthroughs, time sheets, asset management and reporting 
• Manage logistics for field productions while analyzing risks and interacting with agencies and clients for approvals
• Brought in and worked well with high-value clients such as The Canadian Olympic Committee, Travelzoo and Mountain Equipment Co-op

• Spearhead sponsorship marketing activations and event production for global brands including MOLSON Coors, Sephora, Bell, L'Oreal and Ford into platforms such as TIFF, Osheaga, SXSW and The Grey Cup
•Develop and design production strategies for various activation events and safely implement them, ensuring all are delivered on time, on budget and on scope, while delivering quality to clients and customers
• Prepare and co-ordinate event logistics and documentation including site inspections and assessments, site plans, production schedules and technical co-ordination
• Promote adherence to client-event requirements through effective delegation, prioritizing and management of the production lifecycle, from concept to execution
• Supervise and provide technical direction for internal and external teams of 50+, including labour crews, audio-visual technicians, facility management teams, and artists through all stages of production
• Liaison between clients and their business partners while negotiating, managing and maintaining partnerships with various production vendors and suppliers

Production Manager

• Provided primary customer repair support to consumers, businesses and professionals in fast-paced environment 
• Assessed photo/video products returned for repair and invoiced customers upon completion
• Ensured the brand identity and image was upheld by providing customers with a complete solution in every case
• Used company troubleshooting resolution tree to evaluate technical problems while leveraging personal expertise to find appropriate solutions
• Implemented company policies and procedures, including health, safety and security


Customer Service Representative

Find out detailed information about Mackenzie McLean, Executive Producer in Toronto, ON

Mackenzie McLean: Executive Producer in Toronto, ON

Mackenzie McLean

Ryerson University