Social Media Manager|Holonis

Top Management

Innovative and Organized Social Media Manager and Content Marketer with 3+ years of experience in crafting innovative and
effective digital marketing campaigns, building brand awareness, increasing followers and partnering with top influencers and
brands through cohesive digital strategy. Outgoing and self-motivated team leader skilled at generating strong content, developing
strategy, reviewing analytics reports to assess performance, communicating with clients and others, and achieving objectives
through the execution of integrated plans that optimize acquisition, engagement and revenue goals. Passionate about
understanding brand strategies and defining unique selling propositions to drive consistent messaging and market differentiation.

Developed social media, digital marketing, and content marketing strategies and initiatives to promote brand building, visibility, user
retention, engagement, reputation and revenue-focused activities across various platforms.
• Built, executed, and optimized unique, comprehensive, dynamic, cross-platform digital content marketing and social media marketing
campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.
• Developed strategies for the distribution of client content across paid, owned and earned channels and improved short- and long-term
digital marketing strategies.
• Directed, executed, and optimized organic, paid social, and video campaigns for companies across various industries and social media
influencers such as top creators, musicians, celebrities, athletes, and press to drive brand optimization.
• Served as main point of contact for clients, answering questions and responding to messages and developed the strategies and materials for client presentations.
• Managed client's social media accounts, identified and created original, engaging, platform-specific content fitting to their brand
image and demographic, and published it to targeted audiences across various social media channels.
• Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
• Oversaw the day-to-day maintenance of client and agency social media assets and actively engaged with the communities acting as
an advocate for the agency, company and its clients.
• Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
• Monitored KPI metrics, tracked and analyzed data, insights and analytics to assess campaign performance, measure the effectiveness
of marketing strategies, and provide recommendations to proactively optimize campaigns.
• Developed backlog of evergreen strategies and content for future use.
• Built and grew social media accounts from the ground up across all channels.
• Performed research on the social media landscape, current digital trends and analyzed market data to determine changes in current
target key audiences or segments and social media trends.
• Strengthened online presence to capitalize on emerging trends.
• Developed and expanded influencer and company outreach efforts.

• Generated interesting copy with eye for current trends and viral potential.
• Developed unique, interesting and engaging content for range of social media platforms.
• Planned and set-up at various shows, meet and greets, and events.

Marketing Intern

• Managed 30+ social media accounts for artists, including but not limited to Eric Clapton, Slightly Stooped, Drake Bell, and Joss Stone.
• Assisted in the production and release of Eric Clapton's album The Breeze, (An Appreciation of JJ Cale).

Find out detailed information about Mackenzie Ruh, Social Media Manager|Holonis in San Diego, CA

Mackenzie Ruh: Social Media Manager|Holonis in San Diego, CA

Mackenzie Ruh

COX School of Business

Southern Methodist University