Lifestyle

Skate

Surf

Travel // sustainable fashion // surf // yoga

Experienced Product Developer with a B.A. in Fashion Merchandising and background working in the action sports and lifestyle space. Deep knowledge of the entire development cycle from design inspiration to production. Highly skilled in Microsoft Excel, Adobe InDesign and Illustrator, and Flex PLM systems. Accomplished at project management with enthusiasm for the product creation process.

- Managed the development of Girls Vulcanized shoe category, from brief handoff through commercialization
>> Successfully negotiated costing on development projects 
>> Built tech packs and edited technical blue prints and CAD drawings 
>> Collaborated with merchandising and design to hit target price points and deliver profit margins
>> Traveled to Asia to ensure the proper construction, materialization, fitting and commercialization of products; visited suppliers, toured factory lines, and conducted market research in Hong Kong 
- Supported merchandisers with research and inspiration for seasonal brief handoff
>> Set up merchandise assortments for line review meetings based on consumer segment and color stories
>> Edited copy for catalogs and E-commerce site 
>> Provided design feedback to ensure alignment of market trends 
- Effectively maintained "Product Development Specialist" role as described below 


Product Developer

- Built and managed all seasonal line list data for Footwear and Apparel
>> Liaison among Marketing, Sales, Operations, and Sourcing teams for timely, accurate seasonal SKU data
>> Led the PLM system implementation to drive efficiency in communicating seasonal line list information 
>> Analyzed margins and reported margin documents to Finance team to ensure business goals met
- Took ownership of footwear development projects
- Supported Apparel team with technical speccing and fitting of garments
- Coordinated all Go-to-Market meetings for Product, Sales, and Marketing teams
- Volunteered in Guatemala: Organized a project to teach local women how to sew yoga mat bags and surf socks for sustainable income (Etsy: La Choza Chula, Bag Project)

Product Development Specialist

- Assisted the design of footwear and apparel color CADs
- Supported the designer with line planning and merchandise assortments 
- Edited tech packs and submitted sample comments
- Researched competition and trend, presented seasonal trend boards 

Merchandising & Design Intern

- Responsible for sample development tracking (category: accessories)
- Entered SKU data into PLM system
- Released sample comments to vendors
- Reported competitive price analyses

Merchandising Intern

- Demonstrated product knowledge to ensure positive customer experience (product categories: apparel, footwear, swimwear/wetsuits)
- Merchandised new product on the sales floor
- Maintained store organization and inventory replenishment

Sales Associate

Find out detailed information about Madeline Beddoe,  in Encinitas, CA

Madeline Beddoe: in Encinitas, CA

Madeline Beddoe