Madeline Harbach: Marketing Communications Intern in Thousand Oaks, CA

-Plan, draft, and market pitches to media contacts for coverage placement -Extensive market and media research for pitch placement specific to clientele -Direct management, organization, and direction of meetings and interviews for clients

-Support monthly marketing initiatives -Plan and execute daily missions to reach consumers at a time of need -Identify new consumers and playgrounds to drive trial and generate brand awareness -Represent and bring the Brand to life daily to consumers in the field -Draft and publish copy and media to social media channels supporting marketing initiatives

-Managed maintenance schedule and procedure -Led staff training and continuing education programs

-Developed brand personality and iconography to appeal to age 18-35 demographic -Directed new social media strategy and implementation including introduction of real-time coverage -Researched, drafted, and published copy to various digital media channels -Approved creative and budget for print media -Organized and executed field events for local clubs