Madison O'Connor: Sr. Marketing and Communications Specialist in Huntington Beach, CA

- Proactively collaborates and strategizes with regional sales representatives to create a relevant and robust marketing promotional programs to grow regions’ brand presence and product sales. - Develops content across all media channels. - Creates original photography for the brand, including product launches and marketing collateral. - Photographs product, and other imagery for marketing campaigns. - Champions the key functions of the marketing communications process to ensure the brand is consistent and meaningfully represented across all customer touch points (audience identification, proofing, and revising). - Creates and executes copywriting for marketing materials and sales collateral for use in promotional campaigns, product launches, and events, through print and digital. - Leads the planning, coordination, execution and report out of national trade shows, regional events, training events, certification events, and company sales meetings. This includes managing event budgets and schedules, liaising with external vendors, and coordinating product placement with industry partners. - Responsible for defining, building, and executing comprehensive marketing materials to support product launches. - Directs and edits global promotional and product videos.

- Manages Arlon's Blog "THE HUB", Responsible for conceptualizing, copywriting, editing, SEO, and content promotion. - Tradeshow management: Planning coordinating, and executing national trade shows. Includes, managing budgets, schedules, and product placement. - Prepares and executes marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations. - Creates regional marketing plans. - Maintains and communicates event and tradeshow calendar for outside sale force as well as inside stakeholders. - Assisting the creation and distribution of design briefs. - Digital content creation for product videos and social media. - Managing product training including securing a location, attendees, budgets, and schedules. - Video production for Tech on the Road series. - Assisting with the production of artwork, sourcing images, print buying, and checking. - Maintains trademarks and trademark specimens. - Develops and manages the Salesforce CRM System. - Manages and writes internal communications including pricing updates, video scripts, articles, and newsletters.

- Created and distributed weekly marketing and sales reports. - Managed all aspects of e-commerce for products sold at Home Depot and Wayfair. - Coordinated tradeshow participation including, securing tradeshow booths, determined arrangements for exhibits and products, handling marketing and promotion. - Established and managed tradeshow business plans, monitoring $300K+ tradeshow budgets. - On-site manager for all company sales meetings. - Supervised Tradeshow installation & dismantling teams, exhibit house workflow, maintenance schedules, exhibit booth storage, cataloging, inventorying and management of exhibit assets. - Planned and executed large corporate events, including managing event planning and logistics. - Supported website based initiatives including maintaining marketing documents on the professional website and updating the dealer locator. - Responsible for coordinating and communicating strategic marketing and branding efforts to company shareholders.

- Compiled and distributed financial and statistical information such as budget spreadsheets. - Wrote reports, company brochures, and similar documents. - Organized and hosted presentations and customer visits. - Assisted with promotional activities. - Helped to organize market research. - Managed social media platforms with large projects, events, and community management. - Developed large social media campaigns. - Gathered and reported social media statistics to stakeholders.

- Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts. - Prepared marketing and advertising strategies, plans, and objectives. - Created monthly advertising and marketing calendars. - Designed images and videos for all social media platforms. - Monitored social media conversations between employees and customers. - Organized and directed companywide non-profit fundraisers with strict budgets. - Worked directly with graphic designers to develop multimedia global email campaigns. - Created brochures and sell sheets for company-wide distribution. - Coordinated flow of information and communication and disseminated it per plan/strategy. - Identified, developed, and executed communications strategies for key media contacts and customer references. - Managed all social media platforms including YouTube, Twitter, Instagram, Pinterest, Facebook, and Yelp.

- Managed social media for both Milano Collections and Adorna by Milano. - Grew social media following substantially. - Ran multiplatform paid advertisement social media campaigns. - Controlled sales, shipping, and customer service for products sold on Amazon.com. - Developed and executed seasonal and/or campaign strategies, through a partnership with brand marketing. - Monitored social media conversations between employees and customers. - Developed and executed ideas to increase engagement and follower base through social media, stores, and grassroots efforts - Created marketing budgets and strategies for the launch of Milano branches in London, Australia, France, and Israel. - Managed key Adorna accounts including sales and merchandising for individual stores. - Organized new styling strategies for products in store and online. - Served as a liaison between Adorna and Milano executives.