Campaign Mgr. / Channel Mgr. - Retirement

Other

A creative and innovative marketing professional, focused on developing and executing strategies to build the business and deliver
strong results. I excel in a cross-functional, collaborative environment and love leading teams, developing integrated programs, and
building strong relationships.

Seeking a fast paced, business-focused marketing opportunity where I can contribute to company growth with a great learning
experience.

•	BUILDS AND MAINTAINS STRONG RELATIONSHIPS	•	MEDIA PLANNING AND EXECUTION
•	STRATEGIC DEVELOPMENT AND EXECUTION	•	TEAM LEADER AND MENTOR
•	EXPERIENCED PROJECT LEADER	•	WELL-DEVELOPED COMMUNICATION AND PRESENTATION

Role Responsibilities:
•   Created the 2020 strategic marketing plan to supports Sales leadership business goals.
•   Develop campaign strategies to produce coordinated, efficient and measurable campaigns with defined KPIs designed to increase engagement, produce more RFIs and create leads.
•   Manage agency to create channel media plans and campaign creative development.
•   Collaborate with cross-functional teams to identify, develop and execute new process improvements and efficiencies.
•   Define new processes and workflows to ensure smooth end-to-end execution of all campaign and sales support activities.
•   Strong cross-functional relationships with key senior business leaders in sales, operations, in-house creative and automation
teams.
•   Responsibility for 2 marketing specialists.

Key Accomplishments:
•   Re-defined the Retirement campaign strategy to include a creative and integrated multi-media approach (vs. email-driven) to increase engagement with Retirement Plan Advisors and Plan Sponsors to achieve results above industry norms in traditional
and digital channels.
•   AEGON Global Award winner: developed and executed a campaign featuring a partnership with the American Heart
Association. Campaign curated tools and resources targeted at participants & Plan Sponsors to educate and inspire action
towards improving their wealth and health (both at an individual and enterprise level).
•   In 2019, supported over $20B targeted sales by developing & defining messaging strategy for sales final experience including,
integrated presentation materials, videos, collateral and presentation technology.
•   Collaborated with in-house creative team to develop creative & strategic site-visit experience for new sales prospects. Full
experience ranges from hotel room drop through in-office experience. Developed initially for a $2B prospect and leveraged now into a self-serve template model for ongoing use.

Role Responsibilities:
•   Led all day-to-day strategy development for 2017 marketing campaigns.
•   Partner with PR, Digital, Social and Media agencies to create and execute integrated programs.
•   Project management responsibilities to bring to life multi-channel efforts.

Key Accomplishments:
•   Led cross-functional team to develop 2017 Lipton RTD campaign that included grassroots sampling tour, national promotion
support / in-store collateral.
•   Launched a new Lipton Iced Tea flavor with a grassroots sampling tour, OOH media and experiential events program.
•   Led the strategy and cross-functional execution for in-store & grassroots sampling tour to launch new IZZE Fusions aimed at the teen market.

Account Supervisor (Lipton Iced Tea & IZZE Fusions)

After completing the contract with the O.N.E. Coconut Water brand, I moved back into an Account Supervisor role at Integer on the Kellogg's Morning Foods team and Kashi (including Kashi brand, Bear Naked and Stretch Island).
Role Responsibilities:
•   Led execution of all Kellogg's Morning Foods retail promotions and shopper marketing activities, including new point-of-sale
material for Bear Naked brand refresh.
•   Management responsibility for Account Executive on the Kellogg's Morning Foods team.

Key Accomplishments:
•   Led Integer creative, digital / social and planning teams to create a promotion to support Kellogg's partnership with the DM3
movie. Components included the campaign idea, video series, in-store and promotion development, retail partner relationships and website design.

Account Supervisor

Asked by the Pepsi client team to work on their Brand Marketing team to build and execute programs for O.N.E. Coconut Water.

Role Responsibilities:
•   In collaboration with Sales Strategy, built insight driven customer programs for key retail partners with variances across each
key region and retailer.
•   Led all shopper marketing activing including couponing program, point-of-sale and promotional activity and was marketing
liaison for field, regional teams, sales and customer teams.
•   Led results analysis for all programs, including IRI data, coupon redemption, consumer program engagement, e-comm.
feedback etc.

Key Accomplishments:
•   Re-vamped couponing program to include digital shopper media and more focused redemption analysis and direction for
future programs.
•   Managed all aspects of Expo West execution in 2015, including managing agency execution of booth creation & execution of new brand, event point-of-contact for sampling teams and all day-to-day logistics during the event.
•   Worked collaboratively with Marketing Director to develop a highly focused and streamline marketing plan targeted to key
regions.
•   Owned marketing budget, including all budgeting / forecasting and tracking of all marketing activities, as well as leading
monthly reporting meetings to VP of marketing and CFO of NEB business.

Marketing Manager

Promoted to Account Supervisor on Naked Juice and IZZE teams with responsibility for leading strategy and execution of all Naked
Juice and IZZE consumer integrated campaigns.

Role Responsibilities:
•   Team expert for all brand, retailer and business industry news & trends. Sourced and shared key insights, reports and reviewed all creative work to ensure brand consistency.
•   Led shopper marketing and coupon programs.
•   Management responsibility for Account Coordinator / Account Executive.

Key Accomplishments:
•   Led cross-functional team in strategy development and execution for first-ever IZZE consumer campaign ('Friendsday Night').
Campaign won a Silver Reggie Award in 2015 in Content Marketing Campaign category.
•   In conjunction with partner PR and experiential agencies, launched the first cause-marketing campaign for Naked Juice in support of Wholesome Wave. Led a cross-functional agency team to execute educational video series, digital and social
media, in-store promotion and campaign micro-site.

Senior Account Manager (Johns Manville)

Account Manager / Account Supervisor (Jack Daniel's)

Account Coordinator / Account Executive (Mitsubishi/Guinness/Campbell's Soup)

Find out detailed information about Maegan ONeill, Campaign Mgr. / Channel Mgr. - Retirement in Denver, CO

Maegan ONeill: Campaign Mgr. / Channel Mgr. - Retirement in Denver, CO

Maegan ONeill

UNIVERSITY OF VERMONT