Mailani Wendt: Freelancer in Las Vegas, NV

Conceptualized and created 200+ unique video concepts, for over 50 company's digital campaigns in various industries (beverage, skincare, fashion, home decor), using consumer psychology to drive conversions and maximize social media engagement via organic and paid media. Strategically edit 20+ minutes of raw video footage to mimic best performing ad styles and current social media trends on TikTok and Instagram utilizing CapCut's transitions, text, overlays, effects, and audio tools - ultimately creating an informational, relatable and powerful 15-45 second ad. Structure video concepts to implement captivating hooks, engaging storytelling, and strong CTAs to follow best marketing practices that ensure high performing metrics. Encompass a company's branding and voice while simultaneously understanding their content needs and digital strategy to curate content aligned with the campaign goals.

Collaborate with a third-party PR Agency to strategize and execute PR and social media efforts. Negotiated deliverables for 20+ influencer and media hosting's to increase our audience reach by 2,000% and utilize their delivered content as assets for further marketing projects. Review, edit and approved 12+ press releases to consistently generate buzz about the property's happenings and establish positive brand image and reputation. Secured record ranking of #2 for Top Hotels in Las Vegas in Travel + Leisure's 2023 World's Best Awards and Conde Nast Traveler's 2023 Readers' choice Awards Review, edit and approve social media content calendar to ensure engaging content which has increased follower count by 3,000 in the last year, and position our property amongst competitors, in which we've had the highest social media engagement rates when compared to. Lead 7 photoshoot projects consisting of 30+ crew members for various internal and third-party marketing projects assisting in content planning, talent outreach, shoot setup and creative direction.

Design all physical and digital marketing collateral using Canva, Microsoft Word and PowerPoint Signage for the property's public space amenities and outlets to communicate informational messages and promotional activations to 1,000+ hotel guests. Digital brochures, fact sheets and power points to utilize for website content, sales presentations and proposals, and front desk pre-arrival emails to showcase the property which in turn secures guestroom reservations and corporate group program sales. Drive group, transient and entertainment sales by creating and reviewing contracts, negotiating room rates and deposit schedules, and coordinating client events which produced $13.2 million dollars in revenue within the year.

Manage service for 6-10 table sections, ranging from 2 to 25 guests in each party, catering to unique dining requests in a timely manner while upholding high-quality dining service. Coordinate seating arrangements for 150+ reservations per night to ensure a steady and attainable pace for the restaurant. Calculate accurate wait times for walk-ins by anticipating turnaround times for current guests dining and upcoming reservations.