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Product Marketing Manager, Corporate Marketing

Marketing & Sales

International marketing and communications professional with 14 years of extensive experience in leading projects for various industries and product segments. Planned and delivered successful communications plans, demand generation programs, advertising and PR campaigns for clients in the commercial, private and public sectors. Practical knowledge in utilizing effective communications for global and highly matrixed organizations. Outstanding leadership and team-building competencies. Ability to effectively prioritize and manage multiple projects in a fast-paced, deadline-oriented environment, from initial concept to completion. Authorized to work in the US and EU.

•	Developing and deploying marketing campaigns to support Enterprise Solutions Sales of all RRD marketing and business solutions. A liaison between sales and marketing leadership, and corporate and product marketing. 
•	Responsible for creating and deploying digital marketing communications and lead generation campaigns
•	Product and brand development, as well as marketing support for business leaders
•	Researching, recommending, and driving targeted marketing plans to bring together programs that drive results for our sales organization. Support key accounts 
•	Lead Management: defining and managing the lead flow – including creating databases, routing to sales, and movement down funnel
•	Corporate and sales event production and vendor management. 


•	Developed the regional field marketing plans to support sales objectives and grow the customer base in specific territories / verticals / lines of business
•	Creating and deploying digital marketing communications and lead generation campaigns
•	Researched, recommended, and drove targeted marketing plans to bring together corporate programs, regional opportunities, and partner activities. Established close and efficient two-way communication with sales leadership, marketing leadership, corporate and product marketing, and the field sales teams
•	Liaised with the Inside Sales and Lead Qualification teams to ensure alignment between the field marketing activities and lead follow-up


Field Marketing Manager

•	Created, managed, and implemented internal communication projects for the BNP Paribas Group 
•	Collaborated with worldwide cross-functional teams of the BNP Paribas to develop communications projects 
•	Effectively managed multiple marketing initiatives and cooperated with cross-functional teams
•	Developed and deployed a content strategy, brand awareness and designs using a variety of communication tools. Produced promotional video, digital communications, brochures, presentations, and events
•	Designed graphics and assisted with the preparation of presentations for senior management


Communications Manager 


	Project management; Marketing and business consulting; Advertising agency services; Market research; PR; Communications. Key achievements include:
•	Designed and developed successful marketing campaigns for over 30 companies (with budgets of $1-$30M)
•	Specialized in strategic planning of integrated marketing communication and deployment of campaigns
•	Played a key role in an exclusive project for the Polish Presidency of the European Union with a budget of $10M
•	Led two three-year promotional and educational campaigns and national research programs including market research and strategy evaluation for: (1) milk and other dairy products, and 2) PQS (Pork Quality System)
•	Team Leadership: Managed and supervised a team of 50 contractors and employees
•	Designed and managed 120 major quantitative and qualitative research exercises


Senior Marketing & Business  Consultant                                                                                                     

Find out detailed information about Malgorzata - Gosia Nowakowska, Product Marketing Manager, Corporate Marketing in Newport Beach, CA

Malgorzata - Gosia Nowakowska: Product Marketing Manager, Corporate Marketing in Newport Beach, CA

Malgorzata - Gosia Nowakowska