Malgorzata - Gosia Nowakowska: Product Marketing Manager, Corporate Marketing in Newport Beach, CA
Malgorzata - Gosia Nowakowska

Product Marketing Manager, Corporate Marketing
Newport Beach | United States
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Yoga
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Work experience
RRD - RR Donnelley
Product Marketing Manager, Corporate Marketing | 05/2017 - Current
• Developing and deploying marketing campaigns to support Enterprise Solutions Sales of all RRD marketing and business solutions. A liaison between sales and marketing leadership, and corporate and product marketing.
• Responsible for creating and deploying digital marketing communications and lead generation campaigns
• Product and brand development, as well as marketing support for business leaders
• Researching, recommending, and driving targeted marketing plans to bring together programs that drive results for our sales organization. Support key accounts
• Lead Management: defining and managing the lead flow – including creating databases, routing to sales, and movement down funnel
• Corporate and sales event production and vendor management.
Radware
Field Marketing Manager | 10/2016 - 03/2017
• Developed the regional field marketing plans to support sales objectives and grow the customer base in specific territories / verticals / lines of business
• Creating and deploying digital marketing communications and lead generation campaigns
• Researched, recommended, and drove targeted marketing plans to bring together corporate programs, regional opportunities, and partner activities. Established close and efficient two-way communication with sales leadership, marketing leadership, corporate and product marketing, and the field sales teams
• Liaised with the Inside Sales and Lead Qualification teams to ensure alignment between the field marketing activities and lead follow-up
BNP Paribas
Communications Manager | 10/2015 - 02/2016
• Created, managed, and implemented internal communication projects for the BNP Paribas Group
• Collaborated with worldwide cross-functional teams of the BNP Paribas to develop communications projects
• Effectively managed multiple marketing initiatives and cooperated with cross-functional teams
• Developed and deployed a content strategy, brand awareness and designs using a variety of communication tools. Produced promotional video, digital communications, brochures, presentations, and events
• Designed graphics and assisted with the preparation of presentations for senior management
Business Process Institute REDCODE
Senior Marketing & Business Consultant | 01/2007 - 10/2015
Project management; Marketing and business consulting; Advertising agency services; Market research; PR; Communications. Key achievements include:
• Designed and developed successful marketing campaigns for over 30 companies (with budgets of $1-$30M)
• Specialized in strategic planning of integrated marketing communication and deployment of campaigns
• Played a key role in an exclusive project for the Polish Presidency of the European Union with a budget of $10M
• Led two three-year promotional and educational campaigns and national research programs including market research and strategy evaluation for: (1) milk and other dairy products, and 2) PQS (Pork Quality System)
• Team Leadership: Managed and supervised a team of 50 contractors and employees
• Designed and managed 120 major quantitative and qualitative research exercises