Malgorzata - Gosia Nowakowska: Product Marketing Manager, Corporate Marketing in Newport Beach, CA

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Malgorzata - Gosia Nowakowska

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Product Marketing Manager, Corporate Marketing
Newport Beach | United States
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Work experience
Image RRD - RR Donnelley

RRD - RR Donnelley

Product Marketing Manager, Corporate Marketing | 05/2017 - Current

• Developing and deploying marketing campaigns to support Enterprise Solutions Sales of all RRD marketing and business solutions. A liaison between sales and marketing leadership, and corporate and product marketing. • Responsible for creating and deploying digital marketing communications and lead generation campaigns • Product and brand development, as well as marketing support for business leaders • Researching, recommending, and driving targeted marketing plans to bring together programs that drive results for our sales organization. Support key accounts • Lead Management: defining and managing the lead flow – including creating databases, routing to sales, and movement down funnel • Corporate and sales event production and vendor management.
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Radware

Field Marketing Manager | 10/2016 - 03/2017

• Developed the regional field marketing plans to support sales objectives and grow the customer base in specific territories / verticals / lines of business • Creating and deploying digital marketing communications and lead generation campaigns • Researched, recommended, and drove targeted marketing plans to bring together corporate programs, regional opportunities, and partner activities. Established close and efficient two-way communication with sales leadership, marketing leadership, corporate and product marketing, and the field sales teams • Liaised with the Inside Sales and Lead Qualification teams to ensure alignment between the field marketing activities and lead follow-up
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BNP Paribas

Communications Manager | 10/2015 - 02/2016

• Created, managed, and implemented internal communication projects for the BNP Paribas Group • Collaborated with worldwide cross-functional teams of the BNP Paribas to develop communications projects • Effectively managed multiple marketing initiatives and cooperated with cross-functional teams • Developed and deployed a content strategy, brand awareness and designs using a variety of communication tools. Produced promotional video, digital communications, brochures, presentations, and events • Designed graphics and assisted with the preparation of presentations for senior management
Image Business Process Institute REDCODE

Business Process Institute REDCODE

Senior Marketing & Business Consultant | 01/2007 - 10/2015

Project management; Marketing and business consulting; Advertising agency services; Market research; PR; Communications. Key achievements include: • Designed and developed successful marketing campaigns for over 30 companies (with budgets of $1-$30M) • Specialized in strategic planning of integrated marketing communication and deployment of campaigns • Played a key role in an exclusive project for the Polish Presidency of the European Union with a budget of $10M • Led two three-year promotional and educational campaigns and national research programs including market research and strategy evaluation for: (1) milk and other dairy products, and 2) PQS (Pork Quality System) • Team Leadership: Managed and supervised a team of 50 contractors and employees • Designed and managed 120 major quantitative and qualitative research exercises
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