Manolo Castillo: Digital Marketing Analyst in HACIENDA HTS, CA

- Use industry tools for crawling 5 different websites to determine SEO strategies and keyword research tailored to each individual site. While additionally improving SERP results. - Work with developers to prepare for 2021 Google Core Web Vitals algorithm update for 5 Websites - Handled UA research to work towards the goal of raising traffic and conversions for 5 E-Commerce sites - Improving Mobile SEO for all sites aligning with AMP and Google Core Web Vitals - Work closely with software developers to create strategies for improving App Store rankings for 5 different apps listed on both the Apple App Store and Google Play Store - Product Development with App Developers for two additional Apps on both the App Store and Play Store. - Prepared 5 Apps for the iOS 15 update. Including developing custom product landing pages and marketing tools tailoring to

-Part of the web development team responsible for the creation of page layouts, website styling, page features, and memberships. -Also worked on the user interface and user experience front end as well as back end programming. Helping to build the online business portion of the website through the integration of e-commerce features using woo-commerce. -Working closely with project managers to ensure that final products adhere to predetermined budgets, scope, and designs.