Marc Carrillo: Creative Operations Specialist | Apparel Designer & Brand Manager in Streetwear in Los Angeles Metropolitan Area, CA

Creative Direction & Design: Conceptualized and designed entire merchandise collections for Nervous Records, crafting visually impactful products that align with the label’s brand and appeal to fans. Production Management: Managed end-to-end production, including sourcing and negotiating with manufacturers, selecting vendors best suited for specific products, and conducting quality control to ensure the highest standards. Project Coordination: Developed and maintained production schedules, coordinating timelines to meet deadlines and ensure seamless operations from concept to completion. Marketing Collaboration: Partnered with marketing teams to create strategies for product launches, enhancing visibility and engagement with the target audience. Comprehensive Oversight: Responsible for all aspects of collection development, from design and production to vendor management, ensuring every item aligns with the brand’s vision and quality expectations.

Apparel Design & Creative Direction: Collaborate on clothing design and assist in directing creative assets for marketing campaigns, ensuring that each piece and promotional asset aligns with our brand’s aesthetic and target audience. Operational Management: Oversee backend operations, including managing a team responsible for order fulfillment and shipping, streamlining workflows to enhance efficiency and maintain high standards in customer satisfaction. Customer Service & Communication: Handle customer inquiries and provide prompt, helpful responses through email and other communication channels, fostering positive brand experiences and building customer loyalty. Cross-Functional Support: Engage in diverse aspects of brand operations, from inventory management and supply chain coordination to assisting with photoshoots, product launches, and other critical projects that support the brand’s growth.

As the founder and Creative Director of Phats, I oversee all facets of the brand’s operations, from ideation to production and final delivery. I conceptualize and design every product, including clothing and accessories, ensuring each piece reflects our brand’s unique style and culture. I lead creative direction for all photoshoots and videoshoots, carefully curating visual storytelling that resonates with our audience and solidifies our brand’s identity. In addition to creative oversight, I manage a dedicated team responsible for fulfillment, coordinating all aspects of product shipping and customer service to maintain efficiency and customer satisfaction. I handle financial and logistical management, including setting and adhering to budgets, meeting deadlines, and sourcing materials and manufacturers to bring each collection to life. My role requires strategic decision-making, strong organizational skills, and a hands-on approach to ensure that every aspect of the brand meets our high standards of quality and creativity. This comprehensive involvement in every part of the business allows me to keep operations seamless, consistently deliver innovative products, and drive brand growth.

Trend Analysis & Concept Development: Provided short-term creative consulting to develop rave-inspired clothing collections for Insomniac, aligning designs with current trends and rave culture aesthetics. Collection Design: Designed a range of products that captured the vibrant, high-energy spirit of the rave scene, focusing on unique, eye-catching apparel that resonates with the brand’s audience. Collaborative Strategy: Worked closely with Insomniac’s team to ensure all designs met brand standards and maintained consistency with the company’s image and mission. Market Positioning: Advised on strategic design choices to enhance brand positioning within the rave fashion space, balancing creativity with market appeal. This consulting role enabled Insomniac to bring fresh, authentic designs to their audience, enhancing the visual identity of their merchandise.

Curated Rare Collections: Hand-selected and curated an exclusive collection of highly sought-after vintage T-shirts and rare clothing pieces, establishing Phats as a unique destination for collectors and vintage fashion enthusiasts. Store Management & Team Leadership: Oversaw daily store operations, managing a team of employees to ensure exceptional customer service and a smooth shopping experience for our clientele. Brand Marketing & Event Coordination: Organized and hosted promotional events to build brand awareness and drive foot traffic to the store, creating memorable experiences that resonated with our community and expanded Phats' reach. Customer Engagement: Fostered a loyal customer base through exceptional service and a deep understanding of vintage clothing culture, positioning Phats as a trusted source for unique, high-quality pieces. This role involved both creative curation and hands-on management, building Phats into a well-regarded name in the vintage fashion scene.

Product Photography & Listings: Captured high-quality photos of products and created detailed, engaging listings for eBay and other online sales channels, showcasing our unique inventory and driving online sales. Multi-Channel Selling: Managed and optimized listings across various e-commerce platforms, ensuring consistency and maximizing visibility to reach a wide audience. Social Media Marketing: Developed and executed content strategies for Instagram and Facebook to promote the store, engaging with followers and increasing brand awareness within the paintball and martial arts communities. Audience Engagement & Growth: Built and nurtured an online community by interacting with customers and responding to inquiries, driving brand loyalty and repeat sales. This role combined e-commerce management and social media marketing to expand the store’s online presence and boost sales through engaging content and strategic listing practices.