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Creative Agencies

Music

Principal

Education & Training

Music industry-honored, results-oriented and creative executive with a proven track record of success in marketing, business development, team leadership & management, product management, artist development, contract negotiations, live events (marketing, promotion, production), budget management and operations.

Manager of major label recording artists, Jamestown Revival.  Developed band from inception to nationally recognized and critically acclaimed contemporary music artists.

Responsible for all facets of band's career such as marketing, radio promotion, touring, publicity, publishing and legal concerns.  Oversee all negotiations concerning third party interests including record label, publishing companies, film and television sync opportunities and personal appearances.

Jamestown Revival highlights include:
- Debut album, "UTAH," named iTunes 2014  "Singer/Songwriter Album of the Year."
- Band featured in highly coveted Spotify Emerge and VEVO DSCVR programs.
- National television appearances on "Conan" and "Late, Late Show with Craig Ferguson."
- Prestigious festival appearances include:  Coachella, Lollapalooza, Bonnaroo, Austin City Limits Festival, Way Over Yonder Festival and Hang Out Festival, among others.

Producer of a cultural festival centered on music and experiential activation launching in Summer 2016 with projected attendance of 50,000+.

Championed new business and advanced existing relationships for AEG Live’s national touring division.

Collaborated with AEG Live executives in securing talent for AEG Live tours in North America, including participating in negotiations, strategized with senior management and frequently generated financial models/proposals in excess of $5,000,000.

Negotiated multi-million dollar proposals with major talent agencies and artist management.

Directed and collaborated with the marketing, ticketing, regional offices and business affairs departments in support of AEG Live tours.

Spearheaded the “Here & Now” platform, a new business initiative which focused on emerging artist engagement across AEG Live venues.

VP Business Development

Head of Tour Marketing Department responsible for all aspects of promotional tour marketing, budgeting and on-site logistics for national tours and high profile events.  Prestigious label roster of over 75 artists including U2, Gwen Stefani, Sting, Lady Gaga and Eminem.

Strategized with senior label executives in the development of marketing campaigns in support of traditional tours and promotional activations.

Responsible for overseeing multi-million dollar budgets in connection with artist tours, promotional events and television performances.

Interfaced with major talent agencies such as Creative Artists Agency (CAA), William Morris Endeavor (WME) and Paradigm Agency to strategize and orchestrate tour and personal appearance planning.

Directed promotional tours and special events pertaining to retail activation, radio, television and publicity. Negotiated contracts for production (staging, sound and lighting) and presided over related logistics (venue coordination, security, staffing and vendor relations) for promotional events.  

Supervised and mentored a high-performance staff of seven direct reports.

VP Tour Marketing

Find out detailed information about Marc Friedenberg, Principal in Los Angeles, CA

Marc Friedenberg: Principal in Los Angeles, CA

Marc Friedenberg