Marc Jerde: Sr. Account Manager in Seattle, WA

Led strategic direction of newly created Travel Vertical community within Microsoft Advertising, providing thought leadership on the OTA Sub-Vertical, sharing news/updates relevant to industry dynamics & clients' business, as well as partnering with both ProductManagement & Product Marketing on Travel-specific content & initiatives to create new & monetizable Travel Products and bundled solutions for Sales to leverage, driving a 20% quicker post-COVID recovery vs. organizational expectations - Partnered with top Travel clients to develop long-term test & learn programs focused on creative & best-in-class SEM strategies across themes like: automation strategies/solutions, advanced audiences strategies, creative "personalization" strategies and scalable ways to assist with new customer prospecting efforts, formalizing learnings from these tests to evangelized across across the Microsoft Advertising organization for greater impact to the overall business and broader set of clients; this test & learn approach has led to scalable, and consistent, growth, with MoM gains of +40% YTD in 2021 vs. the Vertical average of +10% helping my clients' business to recover from COVID faster than most - Collaborated with the Microsoft Advertising Learning & Engagement team on multiple training initiatives, including facilitating the "Why Bing" and "Objection Handling" onboarding training sessions for new hires, facilitating a Peer-to-Peer training program pilot, a regular facilitator on monthly Sales Without Borders training program, each focused in some way on creating a forum for best practice and general knowledge transfer across the sales field, and co-creating an external Bootcamp Series to share intermediate strategies/approaches with clients at scale. - Partnered with cross-functional teams such as product management/engineering, marketplace insights, and marketing, acting as the Voice of the Customer to continually help influence product improvements, marketing collateral (internal and external) and larger organization-wide initiatives

Grew book-of-business revenue by 35% YoY during first year, which included management of the 2nd largest Travel advertiser on Microsoft Advertising Network, through "trusted advisor" client partnership, flawless execution and attention to account hygiene for proactive account management and solution selling focused on clients' immediate business priorities and agile strategies to achieve these results - Exceeded all Feature Adoption goals for book-of-business, with focus on best-in-class execution and attention to account hygiene/performance on behalf of clients leading to increased YoY revenue for Microsoft and efficient conversion volume for clients (-15% CPA for largest customer) - Created bespoke PowerBI Dashboards to provide clients with deeper, and real time insight into opportunities on the Network and scaled each output across the Microsoft Advertising organization for greater impact; These included Dashboards for Google Import Error resolution, identifying and resolving Negative Keyword Conflicts at scale, Competitive/Vertical gap analyses and streamlined Syndication Management - Partnered with a cross-functional team (Sales, Marketing, Learning & Engagement) to create and activate a national training program aimed to generate greater engagement, and product adoption, from key advertisers, which resulted in immediate adoption of products covered during the training from several clients in attendance and exceeded all goals across multiple survey questions following each session - Acted as Tool Provider Ambassador, empowering sales field with resources, regular feature support updates and best practices for clients using certain Tool Providers (Search Ads 360, Kenshoo, Marin, etc.) to help account teams drive these conversations & relationships

- Drove collaboration between various internal teams, and led/mentored junior team members by proactively coaching, training and communicating key areas of growth - Owned strategic partnerships with Facebook, Google, Bing & Yahoo to gain access to exclusive beta opportunities, advanced campaign measurement solutions, industry studies and resources used to improve the overall performance marketing program and ongoing Thought Leadership & education for agency and client stakeholders

Led the comprehensive digital marketing testing programs for clients spanning activity across Paid Search, Google Display Network, YouTube & Paid Social, including: Customer Journey/Creative Sequencing (including Landing Page A/B tests) strategies, Optimal Reach, Frequency & Share of Voice tests, Advanced Targeting/Audience and Creative (including Ad Format) testing & Media Buying Fundamentals, which informed ongoing campaign optimizations and insights/solutions to key business objective - Developed the global Paid Search and Paid Social strategy for a high-profile tourism board, resulting in YoY KPI improvement across key Tier 1 (United States, China & Australia), Tier 2 (Japan, United Kingdom and Germany), and Emerging Markets (Indonesia, India, Brazil). - Established and facilitated the Razorfish West Search Training program, including full 12-month curriculum, used to standardize the ongoing training & career development received by the Razorfish Biddable Media team to improve overall team competencies across Paid Search, Paid Social, Analytics and general business practices (meeting management, presentation, time management, etc.)