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Vice President of Global Branded Business Development

Accounting & Finance

Full-stack marketing and sales leader with track record of success from start-ups to major multinationals.  
Unique blend of marketing and sales roles has led to well-rounded understanding of revenue, brand share, and product success journeys.
Competitive and energetic fire honed through Marine Corps service, high-level rugby career, and professional training and growth.

Responsible for all demand generation and sales activity across the globe for Seek Thermal, a revenue positive start-up technology company.  Lead business development, marketing, team management, strategic planning, and tactical execution of multiple initiatives to grow revenue, market share and brand awareness. Overall responsibility for more than 50% of company revenue.
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•	Exceeded last 3 years revenue and margin targets by double digits via new distributor/dealer acquisition, legacy partner growth, and consumer awareness
o	Grew branded products from 0% share in 2015 to 25% in 3 years.  Currently 2nd largest thermal image camera manufacturer in the world 
o	Direct responsibility for Amazon growth of over 200% in past 3 years
?	Manage both vendor and seller central platforms on Amazon
o	Launched brand awareness and consumer engagement initiatives across multiple platforms, refining programs after testing, and settled on focused social media and digital interactions with consumers and customers to drive awareness and preference
o	Replicating marketing and sales programs across the globe to grow share in underserved/underrepresented geographies
•	Implemented and manage CRM platform driving increased sales and marketing productivity via consistent training and evaluation
o	Utilizing Hubspot; have used Salesforce and Pipedrive in the past
•	Manage team of 5 direct sales reports with dotted line to 2 marketing personnel across the globe in developing and executing on mutually developed strategic plans


Find out detailed information about Marc Okicich, Vice President of Global Branded Business Development in Manhattan Beach, CA

Marc Okicich: Vice President of Global Branded Business Development in Manhattan Beach, CA

Marc Okicich