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Specialist & Consultant

Sports Marketing & Public Relations professional with 20+ years of leadership, management and hands-on experience marketing global brands (Toyota, Honda, Miller Brewing and Valvoline) across all platforms.  Proven ability to develop, implement and drive creative marketing/PR programs, while efficiently reaching target audiences that include cultural and style influencers.  Expertise in managing sponsorships and maximizing high-profile sports and special event sponsorship/activation opportunities.  Strong analysis, problem-solving, prioritization and multi-tasking skills.  Extensive experience writing and editing for print, broadcast, digital and social media formats.


Public Relations; Sports Marketing; Event Management; Sponsorship Activation; Crisis Communications; Content Development; Event Management

Managed overall PR planning & strategy for the Toyota Racing NASCAR program, including long-term communications strategies.
Developed & implemented creative initiatives for multiple audiences to generate positive exposure & build awareness for Toyota.
Provided expert counsel & led the development of messaging, talking points & speeches for senior executives at Toyota & Toyota Racing Development (TRD).  Prepared management for media interviews.
Managed & cultivated relationships with Toyota & TRD partners, including athletes, teams, facilities & sports sanctioning body.
Collaborated with key Toyota internal/external stakeholders, partners & agencies.
Prepared athletes for media interviews, speaking engagements & appearances.
Supervised news bureau & content creation for all media communications.
Served as Toyota spokesperson & liaison with all national & regional broadcast, print & digital media.
Directed event management & on-site staffing.  Managed four-person staff, 100+ events annually and $1+ million budget.

Director, Toyota Racing

Collaborated closely with Miller’s Event Marketing group & Brand Management teams to develop/execute strategies to meet sports & event sponsorship objectives.
Managed all publicity programs for sports sponsorships with NFL, NASCAR, CART, NHRA, Indianapolis 500 & MLB, as well as partnerships with college basketball, golf & boxing.
Directed & implemented special events.
Created plans to launch sponsorships internally & externally.
Managed PR agencies & consultants to develop targeted approaches & programs.
Interacted with national & international broadcast & print media, as well as sports league officials & professional athletes.
Oversaw sports news bureau, including crisis communications & served as corporate spokesperson.  Ensured communications flow through news releases, press kits & interviews/press conferences.

Sports Marketing & Regional Public Relations Manager

Created comprehensive PR & marketing strategy for Honda’s entry into the CART Indy Car series as an engine supplier & sponsor.  Managed marketing activities for Honda’s network of dealers that included promotions, hospitality, vehicle display unit & merchandise.  Interacted closely with Honda’s PR & motorsports divisions at company headquarters in Japan, as well as sponsors, event promoters, drivers, owners, vendors & national/international broadcast & print media.  Coordinated internal/external news bureau & served as corporate spokesperson.  Directed 20+ special events annually, administered $1+ million budget, negotiated contracts, supervised staff of five & managed consultants.

Assistant Manager, Corporate Public Relations

Coordinated PR for professional motorsports programs sponsored by Valvoline Oil.  Handled publicity for Indianapolis 500 champion Al Unser, Jr. & developed promotions/PR to maximize corporate sponsorship and generate awareness.  Interacted with national & international broadcast & print media, as well as trade publications.

Account Supervisor

Find out detailed information about Marc Spiegel, Consultant in Charlotte, NC

Marc Spiegel: Consultant in Charlotte, NC

Marc Spiegel

Rutgers University

William Paterson University