Marc Spiegel: Consultant in Charlotte, NC

Public Relations; Sports Marketing; Event Management; Sponsorship Activation; Crisis Communications; Content Development; Event Management

Managed overall PR planning & strategy for the Toyota Racing NASCAR program, including long-term communications strategies. Developed & implemented creative initiatives for multiple audiences to generate positive exposure & build awareness for Toyota. Provided expert counsel & led the development of messaging, talking points & speeches for senior executives at Toyota & Toyota Racing Development (TRD). Prepared management for media interviews. Managed & cultivated relationships with Toyota & TRD partners, including athletes, teams, facilities & sports sanctioning body. Collaborated with key Toyota internal/external stakeholders, partners & agencies. Prepared athletes for media interviews, speaking engagements & appearances. Supervised news bureau & content creation for all media communications. Served as Toyota spokesperson & liaison with all national & regional broadcast, print & digital media. Directed event management & on-site staffing. Managed four-person staff, 100+ events annually and $1+ million budget.

Collaborated closely with Miller’s Event Marketing group & Brand Management teams to develop/execute strategies to meet sports & event sponsorship objectives. Managed all publicity programs for sports sponsorships with NFL, NASCAR, CART, NHRA, Indianapolis 500 & MLB, as well as partnerships with college basketball, golf & boxing. Directed & implemented special events. Created plans to launch sponsorships internally & externally. Managed PR agencies & consultants to develop targeted approaches & programs. Interacted with national & international broadcast & print media, as well as sports league officials & professional athletes. Oversaw sports news bureau, including crisis communications & served as corporate spokesperson. Ensured communications flow through news releases, press kits & interviews/press conferences.

Created comprehensive PR & marketing strategy for Honda’s entry into the CART Indy Car series as an engine supplier & sponsor. Managed marketing activities for Honda’s network of dealers that included promotions, hospitality, vehicle display unit & merchandise. Interacted closely with Honda’s PR & motorsports divisions at company headquarters in Japan, as well as sponsors, event promoters, drivers, owners, vendors & national/international broadcast & print media. Coordinated internal/external news bureau & served as corporate spokesperson. Directed 20+ special events annually, administered $1+ million budget, negotiated contracts, supervised staff of five & managed consultants.

Coordinated PR for professional motorsports programs sponsored by Valvoline Oil. Handled publicity for Indianapolis 500 champion Al Unser, Jr. & developed promotions/PR to maximize corporate sponsorship and generate awareness. Interacted with national & international broadcast & print media, as well as trade publications.