Lifestyle

Moto & Powersports

Professional with 20 years of experience in the automotive industry, which includes activities in the Latin American and Caribbean
markets. Development and implement projects related customer experience, promotion of the brand, its products and services.
Expertise on customer service processes in Sales and After Sales area. Implementation of knowledge management tools for
professionals in the Fiat Latin America distributor network. Knowledge of automotive technology.

? Analyze product performance in terms of market share, price positioning, specifications, profitability, among others;
? Coordinate and prepare the launch of new products working together with the commercial, marketing and product
planning areas;
? Propose changes in product specifications and their prices based on the evaluation of competitors' business practices
and their impact on product competitiveness;
? Main achievements: Launch of 16 new models that raised the market share to 1.4%, leading the pickup segment in the markets of Paraguay and Uruguay with a 16% market share and a total contribution margin of $ 10 million.

Fiat Brand Manager

Manage the activities of sales and after-sales service, marketing, communication, distribution and invoicing of vehicles
and parts for Fiat, Fiat Professional, Alfa Romeo and Abarth in the various markets of Latin America and the Caribbean,
providing results in accordance with the objectives of volumes and trading profit;
? Manage and leadership of the commercial team;
? Support in restructuring the FCA dealer network in the markets of Bolivia and Peru;
? Create and carry out commercial incentive plans;
? Review the FCA vehicles lineup for the Ecuadorian market;
? Main achievements: Launch of 14 new models that increased the market share of Fiat in Costa Rica to 1% and 1.5% for
all FCA brands in the markets of Bolivia, Ecuador and Peru.

Country Manager

Develop, deploy and monitor projects with the objective of increasing the sale of parts and services in the Fiat network
of distributors in the Andean community;
? Introduce the fast service program "Fiat Autocentro" in the Colombian and Ecuadorian markets;
? Implement the relationship with the independent repairer "Reparador Fiat" in the markets of Ecuador and Venezuela;
? Create and implement the Phoenix Project: restructuring program for the Fiat dealer network in Venezuela;
? Main achievement: 50% of spare parts sales in LATAM markets.

Sales Consultant

? Implement the Customer Service Standards Program at Fiat dealers in the microregion of the Triangulo Mineiro;
? Update and implement the NSA program - Technical Support assessment;
? Apply the evaluation and training program for technical assistance professionals of the Fiat distributor network;
? Develop and implement the knowledge transfer program for Fiat distributor network specialists and warranty
technicians;
? Main achievement: the best Technical Assistance Scorecard of the regional office of Minas Gerais improving the fixed
first visit score to more than 80%.

Technical Assistance and Warranty Analyst

? Customer service management at the Fiat regional office for the state of Minas Gerais;
? Interface between the manufacturer Fiat, Call Center and the dealer network;
? Management of special cases;
? Management of CONFIAT services 24 hours (rental and towing of vehicles for Fiat customers).

Customer Service Analyst

? Inspection and preparation of automated painting facilities;
? Monitor and support production by evaluating the quality and overall appearance of the bodywork;
? Participate in continual improvement using the Ultraproject / Six sigma methodology.

Painting Facilities Technician

? Support in the application of method of quality control such as SPC (Statistical Process Control), TPM (Total Productive Maintenance);
? Participate in the EXPERT program (Productivity and Work Result Excellence Program);
? Logistic and technical support in activities related to Knowledge Management (training).

Trainee

? Member of the regional maintenance team;
? General inspection of the locomotive equipment;
? Maintenance of electric motors, electrical control systems, hydropneumatic equipment.

Find out detailed information about Marcel Costa,  

Marcel Costa:

Marcel Costa

Fundação Getúlio Vargas

Pontifícia Universidade Católica de Minas Gerais