Marcella Fredericks: Founder, marcellaINC Studios | Brand Consultant for Fashion, Sport & Lifestyle | Wholesale Strategy for Emerging Brands | Industry Coaching for New Grads in Los Angeles, California

Back-to-Back Sales Rep of the Year Driving growth and brand presence in Southern CA and AZ, I managed a $5 million territory with a laser focus on trend/fashion accounts and 3P Amazon retailers, partnering with key players like Zappos, WSS, and Dillards. Tasked with expanding into high-impact, trendsetting markets, I successfully opened 15 new strategic image accounts, propelling territory growth by 28% through my extensive network of industry leaders in the lifestyle channel. Key Accomplishments: *Spearheaded expansion into specialty, outdoor, and street lifestyle trend accounts across key cities, unlocking new revenue streams and elevating brand positioning. *Led impactful presentations and merchandising efforts at major fashion trade shows, including Project Las Vegas, ComplexCon, and Agenda, fostering collaboration with influential trendsetting brands and retail partners. *Orchestrated strategic business growth with 3P Amazon partners, including Zappos.com through detailed report analysis, strategic product replenishment, and dynamic sales strategies. *Achieved over 300% growth on the Amazon 3P platform with Gear Coop, driving exceptional market performance and positioning JanSport as a leader in the online space. Skills: Strategic Sales Management | Trend Account Development | 3P Amazon Strategy | Trade Show Merchandising | Business Growth Analysis | Microsoft Excel & Outlook

Territory Sales Manager | Converse Accessories Recruited to launch and grow the accessories business from the ground up, I strategically pursued first-time placements of Converse sunglasses, backpacks, and other small accessories in top specialty and image accounts, including Tilly’s, PacSun, Kith, Union LA, Robert Wayne, WSS, Sportie LA, and Blends. My efforts focused on developing comprehensive business plans that positioned Converse accessories as must-have items within trend-setting retailers. Key Achievements: *Crafted and executed strategic business plans, directing assortments for key accessory categories such as backpacks, bags, and sunglasses, while presenting and training sales reps on product lines at the National Sales Meeting. *Successfully pioneered new business categories, including consumer electronics and digital accessories, expanding distribution channels and driving incremental sales growth. *Developed sales strategies for underperforming territories, balancing footwear, apparel, and accessories to ensure holistic brand representation and storytelling across all product categories. *Leveraged social media platforms like Facebook, Twitter, and Pinterest to engage potential accounts and amplify brand campaigns, resulting in new account acquisition and increased sales.

Fashion & Trend Account Manager | Adidas Sport Heritage Division Recognized as a fashion authority within Adidas, I was promoted to a groundbreaking role that focused on building a new territory for the Sport Heritage and Fashion division, setting the standard for streetwear, coastal, and trend-focused accounts. As the go-to expert for market insights and trends, I played a pivotal role in educating and training sales reps on the latest fashion movements, positioning Adidas at the forefront of the lifestyle market. Key Achievements: *Promoted within 18 months to lead Adidas’ first-ever dedicated fashion-focused territory, driving brand expansion into urban and trend-setting markets. *Achieved the #1 Sales Rep position across Adidas America within four months of promotion, outperforming over 150 reps nationwide in footwear, apparel, and accessories. *Opened over 30 new fashion and urban accounts across seven states within the first year, establishing Adidas as a key player in the trend-driven retail landscape. *Prospected and developed over $1.2 million in new accounts covering seven states in the midwest and south region, significantly enhancing the brand’s market presence and profitability. Job Highlights: *Expertly opened new accounts through strategic prospecting, cold and warm sales calls, engaging presentations, and high-impact trade show participation. *Defined brand distribution strategies in major trend-focused cities, including Chicago, Dallas, Houston, Detroit, and Minneapolis, securing prime placement in key markets. *Cultivated loyal client relationships, increasing existing business by over 50% through a deep understanding of market dynamics and customer needs. *Designed tailored merchandise plans and created custom seasonal assortments, leveraging demographic insights to develop individualized catalogs that drove account-specific sales.