Margaux Parizeau: Marketing Research Analyst in San Diego, CA

•Provide direct marketing support to the marketing and communications team •Develop sales tools for sales teams around the globe including presentations, videos, case-studies, and datasheets •Organize and develop print and digital advertisements •Conduct market research and analysis to assess market potential, customer acceptance, and general unmet needs •Analyze trends, opportunities, and challenges to develop innovative strategies that will increase customer acquisition and retention •Write sales bulletins and sales flashes for internal and external customers •Maintain project plans through integrated software applications and reporting systems •Create competitive analysis for conformal coating products in the automotive industry •Synthesize, prioritize, and position messages into marketing campaigns •Assisted in the successful launch of a European product in Asia by developing and presenting a launch roadmap