Maria Alexandra Victoria De la Torre: in Newport Beach, CA
Maria Alexandra Victoria De la Torre
Newport Beach | United States
Skills
No information
Interests
Writing
Environmental activism
Wellness & nutrition
Work experience
OYM BRANDS
Marketing Manager | 06/2017 - 08/2019
Perú / Retail Industry/ www.thebox.com.pe
Official Distributors in Perú of Quiksilver, Roxy, DC Shoes, RVCA, Fox Racing, Wrangler and Lee.
Largest Action Sports Brand Operator in the country.
Marketing Manager June 2017-August 2019
Reporting to the Commercial Director, in charge of a team of 8 people
• Implemented marketing strategy for 6 global brands in Peru: Roxy, Quiksilver, DC
Shoes, Fox Racing, Wrangler Jeans and Lee Jeans.
• Management of an annual budget of UDS450,000.
• Coordinated daily with HQ, to make sure actions were aligned with global strategy
for each of our brands.
• Management of team athletes, social media calendars and brand activations,
communication plans and campaigns.
• Launch of events of social nature and sports nature, venues of 100-200 persons per
event.
• Executed communication and merchandising plan per brand, to increase brand
awareness and brand preference.
• Contributed in sales goals for each brand, through communication of commercial
actions of each brand.
www.dcshoesperu.com
Head of Ecommerce | 09/2016 - 05/2017
Reporting to the CFO, in charge of a team of 3 people.
• Launched 1st ecommerce site (www.thebox.com.pe) / *This website was the first
multibrand action-sports ecommerce in the market.
• Delivered 2016 annual ecommerce channel's sales goals.
• Designed marketing plan to achieve goal of traffic and online sales.
• Developed plan and execution of 2nd ecommerce site (www.dcshoesperu.com).
REVISTA COSAS
Product Manager | 10/2015 - 08/2016
Perú / Editorial & Media Industry/ www.cosas.pe
Most prestigious Editorial and Magazine in the country.
Product Manager (On-line business) October 2015-August 2016
Reporting to the Commercial Manager.
• Achieved results of 20% above sales-target for digital advertising, after 6 months
when results had been on average -85% of sales target.
• Enhanced branded-content and cross-media partnerships with strategic brands.
(Such us: Ripley, Kia, Mini Cooper, Saga, Nike and Visa).
VISANET
Key Account Manager | 03/2013 - 04/2014
Perú / Financial Industry / www.visanet.com.pe
Exclusive transaction processor of "Visa" credit/debit cards in the country.
Key Account Manager March 2013-April 2014
Reporting to the Commercial Manager
• Managed a portfolio of 200 clients, where each one represented a minimum level of sales US$ 50,000 per month.
• Developed business strategies to grow in different industries (Retailers Fashion, Footwear, Accessories, etc.) and identified new business opportunities.