Lifestyle

eCommerce

Marketing & Sales

After working for two years as a Pharmacist, I decided to expand in a new direction and focus on Marketing and Project Management. 

I graduated with an MBA in Pharmaceutical Industry from the University CEU San Pablo, Madrid, Spain. Afterward, I chose to expand beyond my scientific skills to pursue a degree in Marketing and Project Management at UC Berkeley. Both programs have afforded me the tools necessary to achieve a comprehensive and integrated knowledge of the business sector, enabling my professional development as a leader.

I am seeking new job opportunities that will empower me to flourish personally and professionally. My goal is to work in the marketing and eCommerce department in a company where I will able to demonstrate my skills and willingness to learn and work hard. 

Specialties:
- Languages: English, Italian and Spanish (Native) 
- Web Analytics: Google Analytics, Amazon Ads, Listrak and Demandware
- Computer Skills: Microsoft Excel, Power Point, Word
- Strong written and oral communication skills
- Managing multiple tasks and deadlines
- Internet Savvy
- Extremely detail oriented
- Great sense of humor
- Desire to know about how to do things better. Always improving myself. What´s next?
- Passion for working in a team environment 


I will gladly accept all connections and I can be reached either by email at hergon.maria3@gmail.com or by phone at +1 (510) 326-0747. 

Thanks!

- Business tracking: analyze sales data and produce weekly site performance reports
- Manage and analyze eCommerce KPIs 
- Set up and review A/B test to drive visitor rise conversions, click-through rate, sales and profitability
- Online Competitive evaluation: benchmarking 
- Site merchandising, maximizing the consumer experience.
- Tracking and monitoring demand and revenue using online and offline reporting tools 
- Analyze historical data, marketing performance along with external and internal research to determine new opportunities for the business mode
- Approaching of the business to look for problems, trends and new sales opportunities 
- Create, maintain and analyze reports that drive eCommerce performance 
- Drive continuous improvements to site revenue
- Understand customer behavior, website usage, customer progressions through channels, etc and convert these into suggestions for the eCommerce team and other teams involved
- Analyze life-cycle of a SKU and style level, improving the SKU performance and profitability
- Understand consumer trends
- Work close to Business Intelligence department for conducting quantitative analysis and get the insights to optimize the website performance
- Research the market evaluating potential data-driven insights and bring recommendations to the team
- Solid understand of CRM: Email marketing, mobile and web
- Web analytic enthusiasm
- Excel and Power Point daily user

Find out detailed information about Maria Hernandez Gonzalez, eCommerce in Berkeley, CA

Maria Hernandez Gonzalez: eCommerce in Berkeley, CA

Maria Hernandez Gonzalez

CEU Madrid