Maria Hernandez Gonzalez: eCommerce in Berkeley, CA

- Business tracking: analyze sales data and produce weekly site performance reports - Manage and analyze eCommerce KPIs - Set up and review A/B test to drive visitor rise conversions, click-through rate, sales and profitability - Online Competitive evaluation: benchmarking - Site merchandising, maximizing the consumer experience. - Tracking and monitoring demand and revenue using online and offline reporting tools - Analyze historical data, marketing performance along with external and internal research to determine new opportunities for the business mode - Approaching of the business to look for problems, trends and new sales opportunities - Create, maintain and analyze reports that drive eCommerce performance - Drive continuous improvements to site revenue - Understand customer behavior, website usage, customer progressions through channels, etc and convert these into suggestions for the eCommerce team and other teams involved - Analyze life-cycle of a SKU and style level, improving the SKU performance and profitability - Understand consumer trends - Work close to Business Intelligence department for conducting quantitative analysis and get the insights to optimize the website performance - Research the market evaluating potential data-driven insights and bring recommendations to the team - Solid understand of CRM: Email marketing, mobile and web - Web analytic enthusiasm - Excel and Power Point daily user