Global Head of Brand Partnerships & Sourcing

Top Management

* Founding member of new business unit, Gympass Plus, a commercial fitness marketplace:
• Built the business and organizational vision & strategy, achieving stakeholder buy-in, and executing Gympass Plus' global business by driving improvements to P&L, including revenue, margin & expense optimization
• Surpassed revenue and customer acquisition targets by 22% via implementing strategy of all digital performance marketing channels including search (organic & paid), shopping, display, social, email and affiliate channels
• Developed and updated brand strategic plans for the web site based on the brand priorities, industry trends, concept-to-consumer, and customer insight
• Created new strategic partnerships across a variety of verticals, growing revenue and brand identity
• Headed a cross-functional team of 6 Business Development Managers, Account Managers and Digital Merchandisers

* Spearheaded all marketing, social, planning, merchandising, global growth, and promotional strategies and vision for the e-commerce footwear division:
• Forged strategic alliances with cross-divisional leaders to develop, align and drive key business initiatives
• Implemented and executed division merchandising strategies in collaboration with planning team
• Produced multi layered strategic marketing proposals and omni-channel media plans
• Drove brand affinity, brand awareness, and revenue through marketing partnerships, strategic corporate partnerships, and brand collaborations
• Lead business development and relationship management, signing multi-billion dollar brands including adidas, PUMA and New Balance, to drive double-digit comps.

* Reversed rapid market share loss to deliver aggressive double-digit YoY revenue growth and a 20% YoY increase in new buyer acquisition:
• Developed the marketing, email, PR, and social strategy and roadmap to increase YoY GMV and engagement
• Executed multiple digital campaigns focused on driving buyer acquisition and retention
• Created and launched eBay's first ever Sneaker Drop in partnership with Stadium Goods, Adidas, and PUMA

Divisional Merchandise Manager, Footwear

* Grew business by double-digit YoY comps by strengthening the processes, strategic direction, and capabilities of a disorganized and over-matrixed e-commerce business:
• Maximized profit margins by identifying growth opportunities and formulating actionable plans
• Skillfully negotiated and optimized long-term vendor partnerships to achieve optimal contract terms
• Generated multimillion-dollar annual sales by spearheading over 60 events per month
* Created a structured buying team of seven buyers and assistant buyers:
• Increased team size from two to seven to support business growth
• Promoted two team members

Senior Buyer, Designer Apparel, Watches & Accessories

* Headed a $100M fashion jewelry business, including developing and managing a vendor matrix of 50+ resources:
• Developed and executed merchandising and planning strategies and implementation of P&L.
• Led all advertising and promotional strategies
• Cultivated strategic vendor and internal relationships to negotiate terms that drove pricing and margin goals
* Conceived and launched Macy's private label jewelry program to strengthen competitive differentiation, driving double-digit YoY growth and penetration to over 60% of total business, increasing overall gross margin by 7bps:
• Collaborated on retail concept from ground level, including defining core demographic, store design/build out, marketing strategy, customer experience, and brand presentation
• Developed monthly Exclusive capsules with key vendors to differentiate assortment
• Reduced markdown liability by negotiating both up-front and back-end vendor support, increasing IMU% and markdown allowance
* Directed the cross-divisional "Journey to Brazil" curated shop to deliver $9M in incremental sales and deliver a successful competitive differentiation strategy:
• Negotiated and managed needle-moving partnerships for Handbags, Accessories, Housewares, Cosmetics & Beauty, Food, and Jewelry categories

Senior Buyer, Fashion Jewelry

Find out detailed information about Marian Han, Global Head of Brand Partnerships & Sourcing in New York, NY

Marian Han: Global Head of Brand Partnerships & Sourcing in New York, NY

Marian Han