Marian Siljeholm: Freelance & Contract -- Photographer & Digital Media Manager

Brandeis University - Hiatt Career Center Spothopper App Boston Magazine HOWL Magazine

Managed social media accounts, tracked analytics (manually and with Sprout Social), developed and implemented content strategy and multi-platform international campaigns, surpassed benchmarks for engagement and audience growth (quadrupled Instagram followers, grew Facebook likes, and broadened community engagement on Twitter) • Implemented regular updates and developed creative solutions for organization's external website using WordPress, as well as creating visual and written long form creative content (blogs, press releases, etc) • Created and managed assets -- photo, video, design, and written -- for online and print publication (created and managed a database of 700,000+ assets)

• Managed social media presence for multiple clients, tracked analytics, developed and executed strategy • Created (and created organizational structure for storage of) all content -- photo, video, writing, and design • Initiated community engagement strategy and conducted influencer outreach, all while meeting regular quotas for audience growth across platforms, and juggling competing communications brand priorities and marketing goals

• Created (and created organizational structure for storage of) all digital content -- photo, video, writing, design • Managed social media presence and evaluated analytics, developed strategy, and brainstormed content to meet goals • Composed and edited outside content for web, including blogs, press releases, and other communications materials

Photographed, edited, and catalogued assets for commercial, social media, and marketing use

• Conducted multi-platform market research and provided visual consulting on commercial campaigns • Captured, cataloged, edited, and maintained organizational structure for assets for print and web publication