Marianne D'Elia:

• Established and lead a Merchandising organization including development of omni-channel "concept to execution" process. • Briefed line plan into design team based on channel selling data, competitive landscape and consumer feedback • Curated assortments across channels, leaning into channel and account nuances. • Grew business 25% in 3 years global 3 years pandemic, defying industry trend • Drove brand product strategy presenting to Board and Founder for alignment • Introduced and established new categories, diversifying offering yet refining consumer focus • Created evergreen programs, establishing new Shinola icons across all channels • Collaborated cross functionally to drive Go to Market process

• Developed and implemented off-price product strategy to drive a $1B "Made for Outlet" business. • Priced, produced, and merchandised product to ensure it was trend right and margin rich • Negotiated newness that successfully drove business and balanced brand protection • Crafted Visual Presentation strategy to maximize results • Managed in-season promotions • Lead global team of 35 Merchants and Buyers