Marianne D'Elia:
Marianne D'Elia
United States
Skills
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Interests
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Industries
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Work experience
SHINOLA DETROIT, LLC
VICE PRESIDENT, OMNI CHANNEL MERCHANDISING AND PLANNING | 03/2019 - 10/2022
• Established and lead a Merchandising organization including development of omni-channel "concept to execution" process.
• Briefed line plan into design team based on channel selling data, competitive landscape and consumer
feedback
• Curated assortments across channels, leaning into channel and account nuances.
• Grew business 25% in 3 years global 3 years pandemic, defying industry trend
• Drove brand product strategy presenting to Board and Founder for alignment
• Introduced and established new categories, diversifying offering yet refining consumer focus
• Created evergreen programs, establishing new Shinola icons across all channels
• Collaborated cross functionally to drive Go to Market process
RALPH LAUREN
SENIOR VICE PRESIDENT, BUYING & MERCHANDISING | 06/2016 - 01/2018
• Developed and implemented off-price product strategy to drive a $1B "Made for Outlet" business.
• Priced, produced, and merchandised product to ensure it was trend right and margin rich
• Negotiated newness that successfully drove business and balanced brand protection
• Crafted Visual Presentation strategy to maximize results
• Managed in-season promotions
• Lead global team of 35 Merchants and Buyers