Marina Carulo: in Brookline, MA

Managed and provided direction to the in-house design team, contract designers, and external suppliers throughout the product development process. Provided creative briefs and first draft mock-ups to kickstart the design and development of products and packaging. Project coordination of creative deliverables based on trade show and manufacturing timelines. • Active hands-on design and development support for new product concepts; CMF; packaging structures, graphics, & communication; engineering support; brand direction/line structure; and social media involvement. • Evaluated work in progress providing feedback and direction to PD and quality assurance. • Evaluated new concepts for marketability, manufacturability, and profitability. • orked closely with licensors and partners to develop new content and creative direction for the seasonal refresh of brands, character development, and storytelling. • • Provided feedback and direction to licensees ensuring consistency in the application of style guide artwork, banding, and characters across their brands. • • Fostered a formal process for new product development, evaluation, and approvals by key stakeholders reflecting industry standards and best practices. • Receive a +95% on customer service feedback surveys on a consistent basis by providing a friendly in-store environment • Enhance the customer experience by providing quality assistance and in-depth product knowledge • Educate customers on up-and-coming brands and the latest fashion trends Management • Exceeded sales goals an average of 10% for 5 straight months • Upsell customers through the recommendation of products that meet their specific needs • Process 30+ customer transactions a day and factored sales, discounts, and promotions into the final price Branding & Licensing • Restock and organize new shipments of inventory in a timely manner, cutting average of 2 days off the merchandising process • Develop and create unique displays that attract customers to a desired product • Team worker who is able to adapt in highly dynamic and changing situations in the office