Mario Espinoza: Marketing Director
Mario Espinoza
Marketing Director
United States
Skills
No information
Interests
Camping
Hiking
Photography
Off-roading
Industries
Outdoor
Work experience
The Outdoor Recreation Group
Marketing Director | 02/2019 - Current
Greater Los Angeles Area
• Lead development and implementation of marketing, advertising, and sales
initiatives
• Found innovative ways to connect with target audiences
• Increased brand awareness and reach across multiple platforms
• Directs and oversees all design and advertising ventures
• Planned and executed campaigns for brand promotion and launching of new
product lines
• Conducted general market research to stay aware of trends and competitor's
marketing movements
• Gave insight for product development in regards to current market trends
The Outdoor Recreation Group
Digital Media Specialist | 10/2017 - 02/2019
Greater Los Angeles Area
• Operates video cameras, on location or in the studio for the production of high-quality content.
• Designs, transports, sets up, and operates production equipment, including
audio and lighting
equipment, for field and studio productions.
• Computer edits video segments on a variety of digital formats.
• Manages the posting of high-quality digital imagery onto all media platforms
for a fast paced,
nationally recognized backpack and outdoor accessories company.
• Maintains and edits all digital resources for multiple brands.
• Designs, develops, and manages e-commerce platforms for multiple brands.
• Oversees all web-related media updates and acquires resources when
needed.
• Manages e-commerce platforms with regards to product imagery, graphics,
and written content for
multiple brands.
• Maintains "the face of the brands" while staying up to date with trend
forecasts.
• Generates digital media (photo, video, graphics) that increases brand
awareness.
• Curating digital media content for all social media channels and for multiple
brands.
• Collaborates with other professionals in the industry for collaborations.
• Manages social media content and marketing strategy calendar for all
brands.
• Engaging with other social media users that correlate with our brands and lifestyle.
• Share and track analytics to then implement the gathered information in social media strategies and e-commerce marketing campaigns.
SB Ventures Group
Creative Coordinator | 03/2015 - 09/2016
• Team lead for individual projects across multiple channels.
• Worked closely with Marketing department to develop strategic plans for
company growth.
• Created website appearance and developed layout for multiple clients, and handled maintenance daily.
• Developed brand characteristics and values to create an image for
consumers.
• Designed creative campaigns for multiple clients and would oversee from design to print and web.
•Captured lifestyle and product photography for branding and marketing
purposes.
•Filmed and edited videos for educational, branding, and marketing purposes.
CarPartsDepot Inc
Graphic Designer | 07/2012 - 12/2014
• Managed photography studio and equipment.
• Captured product photography for branding and marketing purposes.
• Designed ads for web, and prepared files for print.
• Managed social media accounts across multiple platforms.
• Developed and executed online marketing campaigns.
• Apply trend forecasting ideas to current production items for future
development.
• Filmed and edited videos for educational, and marketing purposes.
Kat Von D's High Voltage
Merchandiser / Graphic Designer | 06/2011 - 07/2012
• Created designs for official "Kat Von D" merchandise.
• Designed business marketing materials and prepared files for print.
• Managed photoshoots for new merchandise and retouched photos for online
release.
• Designed web graphics for globally known affiliates.
• Prepared online ads for an international market.
•Provided excellent customer service in English and Spanish in a fast paced
environment.
•Created content for daily social media post acrossmultiple platforms.
Wells Fargo
Collections Representative | 02/2010 - 06/2010
• Maintained a customer database for customers from all over the country.
• Responsible for handling loans and solving any problems pertaining to a
specific error in mortgages.
• Handled In Bound Calls pertaining to the reconciliation and collection of delinquent accounts, either directly or through appropriate channels including
payment inquiry and reconciliation control units.
• Solicited loan modification programs to all customers.
Vans
Sales Associate / Customer Service | 10/2009 - 02/2010
• Provided excellent customer in a fast pace environment.
• Responsible for vendor/customer initiated transfers, claims, retail sales
inventory, merchandising and sales reporting.
•