Bachelor of Science in Business Administration

Health & Fitness

Marketing Manager

Marketing & Sales

Marisa is an experienced Marketing Manager with a demonstrated history of working in hospitality including museums and restaurants. Her marketing background includes integrated marketing campaigns, digital media, content creation, and strategic planning.

Chicago, IL - A premier natural history museum and one of the largest history museums in the world.
Marketing Manager
• Develop the strategic marketing plan to execute a $1.2M advertising budget to achieve $16M in revenue.
• Manage integrated marketing campaigns; writes briefs, manages the creative, production, and budgets across digital, OOH, print, radio, video for four campaigns per year
-Results for Wildlife Photographer of the Year include 90% lift in ad recall for opening weekend
• Create brand guidelines and communications plan for SUE the T. rex Experience, an internationally traveling show
• Oversee the Marketing Coordinator's projects and the Kemper Scholars' internship program
• Set KPIs and analyzes results of advertising and marketing campaigns to recommend optimizations
• Lead the SEM strategy and manages the digital agency relationship, managing to a 10.5% CTR and over $6 ROI
• Content creation and strategy for email marketing program to 60K+ recipients
• Develop influencer relationships including 150 influencers for the opening of SUE the T. rex
• Oversight of brand standards and messaging through consumer channels to elevate institutional consistency
• Analyze competitive activity for monthly reports and five-year strategic planning to inform executive-level decisions
• Work cross-functionally to execute institutional goals (sales, operations, membership, PR, IT, exhibitions)

October 2016 - October 2017
• Project management for #1 product launch and #1 store opening of the year with media and merchandising program
• Increased website traffic, CTR, time on site and sign-ups through SEO and AdWords strategy
• Managed agency relationship with new PR team and Digital agency, resulting in higher performing media hits
• Worked with cross-functional teams, operations, finance, and culinary, to increase SSS +7.49% over 2 years
• Set standards for brand voice and corporate style guide to elevate brands position in the market
• Organized advertising and promotions between multi-state franchisees and store operators to unify branding
• Strategized and executed events to represent brand with breweries, charities, and festivals to increase awareness
• Controlled digital media budget and schedules to optimize performance - reach, frequency, engagement
• Oversaw product representation and execution for on-site photo and video production shoots
• Monitored and evaluated promotion performance using online and in-store metrics - CPC, CTR, overbuy
• Researched and vetted digital technology trends and advances in the hospitality industry
•	Designed dynamic content to increase social media engagement and following over 200% 
•	Optimized Facebook Ad Accounts and budgets to increase reach and engagement
•	Increased digital engagement by designing and executing social media contests
•	Launched new CRM to utilize customer data and customer service, trained entire management team on utilization
•	Maintained website content for voice, accuracy, timeliness, and functionality

Assistant Brand Manager

January 2015 - April 2015
• Create engaging blog and social media content to support social media content calendar
• Monitor analytics with social media team to identify viable ideas

Digital Media Intern

Find out detailed information about Marisa Moran, Marketing Manager in Broomfield, CO

Marisa Moran: Marketing Manager in Broomfield, CO

Marisa Moran

University of Colorado at Boulder-Leeds School of Business