Doubel Major in Marketing and Human Resource Management

Moto & Powersports

Bike

Skate

Snow

Fashion

Surf

Streetwear

Lifestyle

Camping

Motorcycling

Mountain biking

Snowboarding

Surfing

good people

Brand/Marketing Manager

Marketing & Sales

I&#39;m Mark, an Aussie transplant who now calls Oceanside, California home, alongside my amazing wife and daughter. I&#39;ve been in the marketing, brand, and sales game for over 20 years, focusing mainly on action sports, lifestyle apparel, and men’s grooming markets. (Fuelled by my longtime love of surfing, snowboarding and the outdoors)While revenue is certainly top of mind, my focus is on achieving sustainable and organic growth through an authentic brand voice. I prioritize connecting with people and continuously improving our offerings. With a talent for brand building, creating impactful marketing strategies, mastering sales, navigating media buys, and ensuring operational efficiency, I aim to foster genuine connections and long-term success.While driving revenue is certainly top of mind, my focus is on achieving sustainable and organic growth through an authentic brand voice. I prioritize connecting with people and continuously improving our offerings. With a talent for brand building, creating impactful marketing strategies, mastering sales, navigating media buys, and ensuring operational efficiency, I aim to foster genuine connections and long-term success.! Cheers.

•	Led the successful implementation of a global brand strategy, optimizing market processes and enhancing brand guidelines for increased global consistency and efficiency.
•	Directed digital marketing operations, optimizing audience targeting, content, SEO, social media, email campaigns, paid advertising, conversion rates, analytics, mobile initiatives, and customer satisfaction.
•	Spearheaded the development and successful launch of five core range products, resulting in three top-selling products for the brand. Implemented comprehensive global go-to-market strategies to guarantee success.
•	Managed a team of 20 Global Brand Ambassadors, setting and tracking KPIs to effectively communicate and amplify brand message through authentic story telling.


Global GM

GENERAL MANAGER NORTH AMERICA | JAN 2020 – OCT 2021

•	Led North American sales team to exceed budget goals by strategically aligning sales, marketing, and operations.
•	Successfully managed North America operations through the COVID-affected market, maximizing profitability by implementing efficient operational strategies and focusing on margin optimization.
•	Developed and executed strategic plans to enhance customer and distributor partnerships, leading to a successful expansion of the brand into nine new international markets and contributing to a 15% increase in regional revenue.
•	Managed a proactive approach with the Operations Team to enhance demand planning and product forecasting, leading to a substantial reduction to 'out of stocks'.
•	Presented detailed quarterly and annual reports to the Global team encompassing sales performance, marketing ROI, and market trends. Offered key data-driven recommendations to shape future business strategies.


MARKETING MANAGER NORTH AMERICA | APR 2019 – JAN 2020
•	Collaborated with the Global Marketing team on the creation of an annual global marketing strategy.
•	Led implementation of global strategy in domestic and distributor regions, improving segmentation, trade marketing cohesion and sales support
•	Managed a team of 13 regional brand ambassadors, increasing content production quality and frequency to drive brand awareness through strategic media and trade marketing efforts.
•	Implemented data-driven strategies to optimize regional event activation (both trade and consumer facing) resulting in reduced spend and enhanced brand visibility in the North American market.


General Manager North America

•	Led turnaround of a brand in decline by optimizing range assortment; enhancing key franchises, consolidating underperforming categories, balanced with trend/brand relevant innovation. 
•	Developed key account plans, strengthening relationships with major retail and distributors driving core product growth and increasing brand presence through collaborative SMU offerings.
•	Managed and motivated a team of 11 high-performing sales professionals to exceed monthly targets through strategic guidance and support.
•	Drove collaboration across teams to devise a strategic merchandising plan for 'vertical retail' doors, leading to a 20% surge in women's business and expansion in key categories.


National Sales Manager Australia/New Zealand

Global Brand Manager

•	Successfully created and executed a global marketing strategy that led to increased brand visibility and market share.
•	Directed brand and athlete social media campaigns, driving a significant increase in brand reach and engagement metrics.
•	Pioneered market research to pinpoint new market opportunities and boost revenue diversification strategies. Worked closely with global sales heads to formulate seasonal product line strategies.
•	Developed and implemented training programs for sales and trade marketing teams resulting in improved sales strategies and enhanced brand representation in the market.


Global Brand Manager Z-Flex Skateboards

•	Drove sales growth for Volcom, Vans, RVCA, Electric Visual in Queensland and Northern New South Wales, surpassing targets consistently.
•	Increased brand visibility and sell through by consistent activation of trade marketing initiatives.
•	Collaborated with major accounts on product development and innovation, ensuring alignment with market trends and consumer demands.
•	Activated all territory-based events and marketing activities, creating a strong brand presence in the region.


Territory Sales Manager

Find out detailed information about Mark Mclean, Brand/Marketing Manager in Oceanside, California

Mark Mclean: Brand/Marketing Manager in Oceanside, California

Mark Mclean

Queensland University of Technology