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Product development

CEO / Chief Brand Officer

Military & law enforcement

Creative and confident sales professional with over 15 years’ experience in leading, marketing, and training, well positioned to drive brand positioning and impact sales.  Currently looking for brands in the fitness, sporting goods,and lifestyle categories who are looking for contract sales/marketing help to grow their brand.  


Philadelphia sports inspired athletic wear for the discerning Philly sports fan.  Support your team and your city.  The City of Brotherly Love.  
The 215.  

We are blue collar guts and grit
We are passion
We are loyalty
We are the City of Brotherly Love

www.BL215.com
https://www.instagram.com/bl215store/

Design and execute sales presentations to stakeholders and buyers. Grow sales with implementation and development of account business plans. Provide market analysis, locating business development options. Educate and train retail staff on brand knowledge and marketing programs. 


Territory Manager

Drove enthusiasm and secured new accounts by demonstrating brand’s strength and product’s superior attributes. Analyzed sales data to identify trends and opportunities and built strategic plans. Drafted and conducted regional sales training presentations. Collaborated with business partners, building relationships, devising product plans, locating business opportunities, and creating sales programs. Provided management with monthly updates on product feedback, competition reports, marketing programs, and sales trends. 
Key Accomplishments: 
Achieved $17MM in sales annually, top amongst peers, through sales and training initiatives. 
Controlled and updated web-based portal for regional accounts, easing access to product information.


Regional Training Specialist

Led marketing and merchandising team of 55 contractors, servicing sporting goods accounts in over 10 states, earning more than $1B annually. Presented products and spearheaded training clinics regionally. Improved contractor retention, performance, and skills by implementation of training and coaching programs. 
Key Accomplishment: 
Performed continuous improvement initiative with home office, created and implemented communication processes, procedures and protocol utilized in multiple districts.
Crafted and implemented training showcase events for executives at tier 1 accounts.


District Manager

Provided industry expertise to tennis retailers, ensuring implementation of profitable lines customized to specified preferences. Discovered and followed new business leads. Cultivated relationships with existing customers, growing business with consultative sales tactics. 
Key Accomplishments: 
Boosted sales by 12% over 2 years in previously declining account base.
Created and Implemented CRM software solution, improving client relationships and personalizing interactions. 


Inside Sales Manager

Analyzed market data to determine budgets and seasonal sales forecasts. Crafted sales presentations for product lines, and drafted merchandise plans in conjunction with buyers. Created and implemented marketing campaigns, in collaboration with marketing department.
Directed sales negotiations of off-price stock with closeout buyers, discount chain buyers, and big box sporting goods leaders, and coordinated merchandising strategy with regional representatives. Tracked product inventory at 5 global warehouses.

Key Accomplishments: 
Quarterbacked highest selling brand of footwear at NBA Store. 
Captured market share in highly competitive market by driving product launches.
Generated over $10MM in annual sales for off-price department by negotiating large sales with major discount retailers, and captaining sales initiatives with sales representatives nationally and regionally.
Achieved and exceeded sales goals every quarter.




Key Account Manager / Off Price Sales Manager

Find out detailed information about Mark Petuch, CEO / Chief Brand Officer in Burlington, NJ

Mark Petuch: CEO / Chief Brand Officer in Burlington, NJ

Mark Petuch

Villanova University