Mark Severson: in San Diego , CA

• Developed innovative housewares products to expand product offering for the brand. • Communicated with overseas partner factories identifying production capabilities and material sourcing. • Conducted extensive research on new technologies, materials, and trends to market to a global customer base. • Facilitated focus groups to harness consumer needs translating into product development opportunities.

• Developed line of fashion solution products expanding brand’s current product offering. • Collaborated with marketing, product development, and sales teams to identify needs and execute project deliverables. • Executed trend/competitive research presentations, product renderings, packaging layouts, color specification guides, and sourced components.

• Developed footwear line creating tech packs, color guides, material specs, and texture documentation. • Maintained database of all product documents at various stages of development, from initial concepts to finalized master files. • Sourced materials to ensure quality, cost, and MOQs were consistent with current projects. • Evaluated samples, documented needs for improvement, communicated action items to vendors.

• Designed kitchenware products sold in mass retailers including: Bed Bath and Beyond, World Market, Sur La Table, and more. • Implemented new products through material studies, product testing, competitive research, and brainstorm sessions. • Created technical drawings, renderings, 3D models, and specifications guides for overseas vendors. • Sourced components with new factories to integrate into pipeline projects considering MOQs, cost, quality, and logistics. • Managed multiple product lines across various categories, price points, target markets, and material types. • Oversaw all production stages ensuring product consistency and timelines were on track. • Tested and inspected first run samples to ensure product quality was met for final production • Attended International Housewares Association tradeshow to meet with vendors, research competitors, and analyze industry trends.

• Conducted quality control tests evaluating functionality and material integrity. Communicated findings to relevant teams and outside vendors. • Managed competitive product database with strategic data regarding materials, product messaging, cost, and functionality. • Implemented company wide approval processes to streamline department interactions resulting in optimized efficiency and flow. • Oversaw new product feasibility studies analyzing functionality, integration potential, and cost saving improvements. • Analyzed current trends in fashion, styling, and materials for product usage opportunities utilized in marketing content.