Creative Consultation

Creative & Design

CONTACT

Mark E. Stritzel
503 North Oakland Avenue
Pasadena, CA 91101
626.564.9284 stritzelmark@gmail.com


SUMMARY

My qualifications, experience, and skillsets validate my ability to perform at a superior level in creative, marketing, and publishing positions. My experience and education is unique, diversified, and tenured at every level. For this position, I believe the following strengths will be attractive to the committee and provide creative value to the company.

Administrative and management /  My experience has been tempered in a variety of business environments: research management, independent studio practice, promotions and marketing, inter- net ventures, and corporate—most recently, as a business consultant at Graphic Design Services, Inc. and Managing Partner at Eon Editions; and formerly as Managing Director of Publications at the Cen- ter for Civic Education, leading the planning, development, distribution, and marketing of internet and print publications in a multi-faceted, international education organization.

Communications/   Veteran perspective of developing identity, branding, profiling, solicitation, and funding communications needs in a variety or corporate, educational, and commercial enterprises; from concept, planning, fund and human asset allocation, architecture, and content creation including editorial, and walking project direction.

Visual creativity in diverse media/  With over twenty years experience as a designer and creative administrator, brand and market developer, ux architect and developer, print master, and academic instructor, I can offer a veteran perspective of solutions for graphic, marketing, digital informatic, architectural, and multimedia problematics.

Architecture and User Experience/  Having developed site architectures, user experience frame- works, and client workflows for diverse and complex demographies, I can incorporate consensus business needs into viable, brand-strengthening solutions. I am well-versed on a variety of internet architecture projects and builds, including ecommerce, education, and diversified content-heavy sites. Builds incorporated brand development and adhesion, marketing integration with optimization and validation, and vendor and resource tracking.

Print /  Developed overarching print media strategies and client workflows for diverse and complex demographies—incorporating  consensus business needs into viable, brand-strengthening solutions and am well-versed on a variety of print projects including outdoor, indoor, environmental signage, books, and textbooks, one sheets, posters, advertising, magazine formats, brochures, and sell pack- ages. This includes print specifying, contracting, quality assurance, proofing, vendor selection, mate- rials selection, and ROI budgeting.

Education Background / 	Art Center College of Design (BFA, Design/Illustration, MFA, Fine Arts), I look forward to learning more about this opportunity.

EXPERIENCE KEY

•   Experience Development  Architecture development including business process plan- ning, sitewells, demographic modeling, user scenarios, best case variance, research analytics, and functional translation.
•   Campaign Synthesis and Demographic Conversion    Create synchronized marketing campaigns across multiple media for product and promotional releases, distribution through network partners, organizations, associations, and educational institutions.
•   Creative Expertise  Creative principal on complex, extensive, or time-sensitive projects beyond the immediate experience or scope of my support staff—including internet, environmental, and marketing projects of a complex nature.
•   Staff Planning and Management   Recruit, hire, and manage internal and outsourced staff, and multiple-contract vendors. Provide leadership in a collaborative work environment achieving common goals, maintaining commitment levels, and encour- aging safe and professional working environment. Foster individual growth with a focus on training and development in conjunction with human resources.
•   Fiscal Compliance  Provide fiscal oversight, management, documentation, through- out creative and marketing process to include bidding, negotiation, contracting, purchasing, tracking, review, and payment approval in corporate and  federally- compliant arenas. In identified areas of business process, provide analytics, reporting, and forecasting on collected data and cost centers.
•   Operations and Project Management  Direct and manage allocation of time, material, and technical resources within defineable cost centers. Establish goals, timelines, criteric outlines, and cost strands for implementation, while adhering to highest- quality professional and ethical standards and practice.
•   Knowledge and Change Management    Synthesize three-year strategic plans from business activities and mission-critical goals. Analyze business patterns and trends and developed process changes and milestones for publishing, design, and marketing aligned with priority and revenue targets.
•   Relationship Building    Successful with multiple internal department and external entity collaborations—each with unique domestic/international missions to include successful planning, events, network expansions, publications, support materials, and promotions.
•   Policy and Business Standards   Create and manage department policies relating to design and business processes, quality control procedures, and specifications relating to all directive, managerial, and technical creative workflows.
•   Digital Asset Management   Create and manage digital content asset and archive libraries, and codification schemas for its optimization to achieve lossless asset preservation and downtime.
•   Hardware/Software Mac power user, PC efficient. Master level proficiency with Adobe CS, including Photoshop, Illustrator, and InDesign, Acrobat, Quark, MS Office Suite, solid with Excel. Knowledgeable with multiple design, utility, and system soft- wares.

HIGHLIGHTS

•   Championed creation of over one hundred fifty identity and branding projects, simple and complex, for a diverse set of clients in multiple arenas.
•   Multiple, internationally-recognized  design and program awards including Print, Graphis, and Benjamin Franklin Awards.
•   Successfully launched ecommerce entities allowing sales for hundreds of distinct sales codes, integrated with legal, shipping, and payment requirements.
•   In the non-profit eduction sector, systematic rebranding of programs and publica- tions creating corporate value through increased public awareness and investment. Revised over twenty-five textbook titles with ancillary materials, in five product laterals and four verticals serving a network of 1.2 million students, 80,000 teach- ers, and 535 congressional coordinators, distributing over 800,000 textbooks per annum.
•   Devised novel process color solutions, leveraging economical printing technologies across textbook publication catalog, maximizing product profile and quality, while minimizing capital outlays. Resulted in domestically competitive product at cost reductions of up to 50% .




EMPLOYMENT OVERVIEW


2017—Current, Creative Consultation
Mark Stritzel Creative, Pasadena, CA
Contract creative concept and project development, design and production, vendor brokering, and fulfillment for variety of clients, including advertising and promotions, ecommerce, brochure, catalogue, publications, identity and brand development, art direction and styling.


2017, Creative Project Associate
Robert Meyers Studio, Pasadena, CA
Contract design, production, and installation of ADA compliant and architectural signage for
Collins & Katz Family YMCA complex in Santa Monica.


2016—2019, Accounting Manager, Business Consultant
Graphic Design Services, Inc., Santa Fe Springs, CA
Corporate closure, collection, and dispensation activities. Account management an

EMPLOYMENT OVERVIEW


2017—Current, Creative Consultation
Mark Stritzel Creative, Pasadena, CA
Contract creative concept and project development, design and production, vendor brokering, and fulfillment for variety of clients, including advertising and promotions, ecommerce, brochure, catalogue, publications, identity and brand development, art direction and styling.


2017, Creative Project Associate
Robert Meyers Studio, Pasadena, CA
Contract design, production, and installation of ADA compliant and architectural signage for
Collins & Katz Family YMCA complex in Santa Monica.


2016—2019, Accounting Manager, Business Consultant
Graphic Design Services, Inc., Santa Fe Springs, CA
Corporate closure, collection, and dispensation activities. Account management and collections, payroll and insurance closure, material and equipment sales, general accounting, municipal and state filings, general assistance to president and operations downsizing and closure.


2011—2018, Managing Partner
Eon Editions, LLC, Pasadena, CA
Formed, manage and direct the LLC, including all ecommerce, business, marketing, and creative operations. Eon Editions, LLC publishes fine art and literary materials online through ibooks, Amazon, and Barnes+Noble, and through public ecommerce site, www.eoneditions.com. This ecommerce entity allows sales for several hundred distinct sales codes, and is integrated with legal, shipping, and payment requirements. Developed promotional campaigns with SEO, banner buys, ebrochure, and traditional direct.

2009—2011, Managing Director of Publications
Center for Civic Education, Woodland Hills, CA
As Managing Director, provided complete directorial and managerial oversight of the design, marketing, and publications programs of the Center. Created the publications master plan, budg- etary and resource requirements, timelines, tracking, analysis, policy and quality compliance, and contracting. Collaborated closely with stakeholders including executive, grant program, and editorial directors to identify, strategize, develop, market, and distribute defined projects within the master plan. Responsibilities as Creative Director and Marketing Director contin- ued. Developed, calendared, and managed marketing programs and materials in collabora- tion with executive and program directors. Included demographic target identification, distribution channels, and media formats. Contracted with external vendors in support of promotion and marketing functions. Created synchronized marketing campaigns across mul- tiple media for product and promotional releases, distributed through network partners, or- ganizations, associations, and educational institutions.


2002—2009, Creative Director
Center for Civic Education, Calabasas, CA
Creative management and direction for all Center publications and visual initiatives. Project management included internet, multimedia, video, and print product forms of books and sup- plementary curricular materials; user experience and architecture for internet sites and dis- tribution portals; identity systems; environmental signage systems; program marketing systems including brochures, conference handbooks, presentation packages, newsletters, onesheets, awards; board reports, annual reports, and research summaries; and external promotional campaigns including direct mail, print, internet and email marketing; and pre- and post-pro- motional informatics and analyses.


2002—2006, Graduate Academics Faculty
Art Center College of Design, Pasadena, CA
Instructive facilitation of exhibition graphics, collateral, digital, and print material for graduate level fine art students. Advised on aesthetic, technical, and production specifications as well as external contracting. Support for over one hundred successful exhibitions.


Find out detailed information about mark stritzel, Creative Consultation in Pasadena, CA

mark stritzel: Creative Consultation in Pasadena, CA

mark stritzel

Art Center College of Design

ArtCenter College of Design