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Director of Marketing

Marketing & Sales

I am a catalyst for innovation. For example, I created and implemented a campaign to reinforce existing client relationships that not only improved customer retention but also boosted referrals by nearly 45%.

I am a collaborator. For example, I created an annual fitness challenge for our community and enlisted the help of 5 different training professionals (along with over a dozen other companies), that earned national publicity on various media outlets, resulted in additional company sales and sponsorships, and served as the driving force behind many personal transformations.

I am strategic. For example, instead of trying to attract readers and customers to our website, I found a kindred, non-competitive company that already had a relationship with ideal customers and created a way for them to introduce our company to their audience in a win-win situation.

I am a creative Swiss Army Knife. Recently, I've helped clients with campaigns that required photography, print design, copywriting, and video production. My creative experience and proficiency allowed me to create a consistent, clear message across each communication channel, resulting in greater credibility to consumers and increased sales.

I am resourceful. (As the youngest of six boys, I had to be!) I enjoy taking a challenge and uncovering various ways to accomplish it, using the resources available.
I am an optimizer. For example, I inherited a sales presentation and after a few months of application, I was able to make small but significant tweaks to clarify the message. It increased conversion by nearly 32%.

Oversee all marketing campaigns (print, PPC, social, email) for each of our 10 practices. Consistently work to optimize our efforts in new patient acquisition and patient retention. Spearhead doctor and new office recruitment campaigns. Collaborate with outside companies to build relationships, provide value, and cross-promote. 

Accomplishments: 
-Reduced new patient acquisition by over 18% year-over-year
-Increased the amount of new patients by over 16% year-over-year notwithstanding a 15% reduction in marketing budget
-Improved production per case
-Created new offerings resulting in an additional $250K+/annually 
-Improved retention rate by nearly 15%

Opportunities: 
-Additional segmentation our marketing efforts to further optimize our efforts
-Continue to test doctor recruitment campaign

Oversee marketing and sales efforts, creative content each month for upcoming issue, and engineer community events to realize company objectives.
Direct sales efforts through lead generation, in-person and phone presentations, proposal creation, and consistent follow up.
Seek out additional opportunities for the overall growth and influence of the publication by partnering with other industry leaders.
Collaborate with existing advertising partners to:
•Optimize exposure
•Orchestrate referrals of kindred businesses
•Maximize engagement in the publication and stimulate additional sales revenue
•Establish industry authority and expertise

Created on-location photography firm specializing in high-end wedding and commercial events. Grew sales from local market to attract national clients, such as:
•Wells Fargo
•Major League Soccer (MLS)
•M&T Bank Stadium
•Steals.com
•Real Salt Lake (RSL)
•AT&T Park Stadium

Work featured in more than 30 different publications
and media outlets, including:
•Photo District News Magazine
•KNBR San Francisco
•Simple Seattle Weddings Destination Weddings
•Snowbird Magazine

Owner

Successfully manage and coordinate graphic design projects from concept to completion. Communicate with clients to:
•Create vision, conceive design
•Optimize sales and response
•Consistently meet deadlines

Implemented weekly marketing promotions that increased online sales by 26%.

Clients serviced: MontegoBay, Peppermill, and Rainbow Casinos, Utah Apartment Association, Horizon Realty, among others.

Graphic Designer

Find out detailed information about Mark Thackeray, Director of Marketing in Salt lake city , UT

Mark Thackeray: Director of Marketing in Salt lake city , UT

Mark Thackeray

University of Utah

University of Utah