Mark Thackeray: Director of Marketing in Salt lake city , UT

Oversee all marketing campaigns (print, PPC, social, email) for each of our 10 practices. Consistently work to optimize our efforts in new patient acquisition and patient retention. Spearhead doctor and new office recruitment campaigns. Collaborate with outside companies to build relationships, provide value, and cross-promote. Accomplishments: -Reduced new patient acquisition by over 18% year-over-year -Increased the amount of new patients by over 16% year-over-year notwithstanding a 15% reduction in marketing budget -Improved production per case -Created new offerings resulting in an additional $250K+/annually -Improved retention rate by nearly 15% Opportunities: -Additional segmentation our marketing efforts to further optimize our efforts -Continue to test doctor recruitment campaign

Oversee marketing and sales efforts, creative content each month for upcoming issue, and engineer community events to realize company objectives. Direct sales efforts through lead generation, in-person and phone presentations, proposal creation, and consistent follow up. Seek out additional opportunities for the overall growth and influence of the publication by partnering with other industry leaders. Collaborate with existing advertising partners to: •Optimize exposure •Orchestrate referrals of kindred businesses •Maximize engagement in the publication and stimulate additional sales revenue •Establish industry authority and expertise

Created on-location photography firm specializing in high-end wedding and commercial events. Grew sales from local market to attract national clients, such as: •Wells Fargo •Major League Soccer (MLS) •M&T Bank Stadium •Steals.com •Real Salt Lake (RSL) •AT&T Park Stadium Work featured in more than 30 different publications and media outlets, including: •Photo District News Magazine •KNBR San Francisco •Simple Seattle Weddings Destination Weddings •Snowbird Magazine

Successfully manage and coordinate graphic design projects from concept to completion. Communicate with clients to: •Create vision, conceive design •Optimize sales and response •Consistently meet deadlines Implemented weekly marketing promotions that increased online sales by 26%. Clients serviced: MontegoBay, Peppermill, and Rainbow Casinos, Utah Apartment Association, Horizon Realty, among others.